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Sao Paulo bans most outdoor advertising

According to Time Magazine, the Mayor of Sao Paulo banned most outdoor advertising two years ago, “in a bold effort to rid the city of what he called ‘visual pollution.’”  You can check out some images of the new Sao Paulo at the Time link.

I have a special interest in pulling the plug on much of the advertising to which we are exposed (and see here and here), especially advertising in public spaces.  I think of it as corporate graffiti.   And see here, regarding advertising aimed at children.

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About the Author

Erich Vieth is an iconoclastic attorney, musician and writer living in the Shaw neighborhood of St. Louis, Missouri. He and his wife Anne Jay have two daughters, aged 9 and 11.

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