I dare you to dress up like people did in 1977

May 24, 2008 | By | 11 Replies More

I enjoyed the photos and commentary at this site. The blogger found a 1977 J.C.Penney catalog and had some fun.  The post could have been subtitled:  “How to get your ass kicked . . .”


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Category: Whimsy

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

Comments (11)

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  1. Niklaus Pfirsig says:

    I remember that time really well.

    The most annoying trend was the "Mork" look. This involved pastel hip-hugging flare jeans without pockets or belt loop, that included a set of brightly colored suspenders worn with a brightly colored tee shirt,,, and this was for guys.

    The problem was that the major stores only offered what they believed to be fashionable and if your budget required you to shop at Kmart, Big K's or any other discount store That is what you had to choose from.

  2. Dan Klarmann says:

    <img src="http://www.danklarmann.com/images/godspell.jpg&quot; alt="Outfit from the 1970s">

    Clothes bought from the Farmer's Market circa 1977

    No one ever got a picture of me in my black polyester disco shirt.

  3. Erich Vieth says:

    Dan: That looks like a cross between Godspell and Hair. I enjoyed your "confession." How cool you must have felt . . .

  4. I deny knowing Dan. 😀

  5. Tim Hogan says:

    Dan, you are a very, very, very brave person!

    Fortunately for me all the photos of me in my checked shirts and red, white and blue bell bottoms with my hair in a ponytail down to the middle of my back have been destroyed!

    I knew Erich back then when he was the lead guitarist for the St. Louis rock band "Ego." If the fashion police had caught us, we'd have deserved life without parole! Fight the Power!

  6. Erika Price says:

    YIKES. Truly, you all lived in a very, very dark time for the human species.

    I try to imagine what today's "fashions" will look like to an impartial eye, but I just can't take away that normative lens that tells me leggings and ugg boots and popped collars are normal. The only way to win the game is not to play. Which oddly enough, is also the least expensive option.

  7. Vicki Baker says:

    OMG, what is a "popped collar?" I am obviously out of touch.

    C'mon Erich you must have some photos of your rock star days to share!

  8. Erich Vieth says:

    Vicki: I'm digging out my high school yearbook and I will soon address your unreasonable request fully.

  9. Erich Vieth says:

    This is what Vicki Baker has been waiting for. I'm going to demonstrate how I not only rode the waves of fashion through my life, but I actually thrived on the cutting edge.

    <p style="text-align: left;">

    <p style="text-align: left;">Here I am, wearing a button down shirt, red and white striped socks and a gun (my mother is in the car and I'm guarding my two sisters). I could sense the need for tightened homeland security even back in the early 60's, when this photo was taken.

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/erich-vieth-gun.jpg&quot; alt="Erich Vieth with a gun" width="446" height="308" />

    <p style="text-align: left;">This is my senior photo from Mercy High School, Class of 1974 (St. Louis, Missouri). I was then known as "Rich" (I legally changed my name to "Erich" a few years later).

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/erich-vieth-high-school-yearbook-photo.jpg&quot; alt="Erich Vieth – Mercy High School Senior photo 1974" width="405" height="435" />

    <p style="text-align: left;">Here's another photo from Mercy High School. I made the honor society in 1974. To mark the occasion, I proudly displayed a shirt full of amoebas (??).

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/erich-vieth-mercy-high-school-honor-society.jpg&quot; alt="Erich Vieth ("Rich Vieth") 1974 Mercy High School Honor Society photo" width="447" height="335" />

    <p style="text-align: left;">Here's yet another photo from 1974. Two pals (Mike Lopiccolo and Richard Schindler) and I dressed up as Hostess Twinkies for a Halloween dance. None of us had dates for that dance. Could it have been the outfits?

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/erich-vieth-twinkie-photos.jpg&quot; alt="Erich Vieth (Rich Vieth) as a Twinkie – with Mike Lopiccolo and Rich Schindler" width="457" height="351" />

    <p style="text-align: left;">For two years Charlie Glenn and I ran a jazz rock band we called "Ego." Charlie, who actually became a highly accomplished singer and percussionist, was playing the drums in the back and can't been seen in this photo. At the time this photo was taken (in 1974) 5 of us were still in high school and 4 of us were college freshmen. It seems so long ago. The band members included (from left front) Mike Harty, Tom Atkinson, Ron Weaver, (not visible) Dan Jackson, Sharon Schutte and me. In the back, on keyboards, you can see Mike L'Ecuyer. I think I choose the shirts bearing the name of our band. I still have mine (one of my daughters now wears it as a nightgown).

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/ego.jpg&quot; alt="Ego – 1974 – Battle of the Bands" width="511" height="277" />

    <p style="text-align: left;">In 1975, I dropped out of college and joined a band called Cocoanuts. Check out the flying collars. Joyce Williams (vocalist and drummer) formed the band. Top row: Erich Vieth (still known as Rich Vieth), Kelly Durbin and Charlie Glenn (The same Charlie from Ego). Bottom Row included Joyce and Rick (??). Gad . . . you'd swear you'd never forget anyone you'd ever played music with, even the bass player.

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/coconuts-erich-vieth.jpg&quot; alt="Coconuts – 1975 – Erich Vieth" width="430" height="352" />

    <p style="text-align: left;">I'm throwing this photo in just to show you that I was still on the cutting edge of fashion, even in 1995. This was my wedding Day and I'm posing with my brand new bride, Anne Jay.

    <p style="text-align: center;"><img src="http://dangerousintersection.org/wp-content/uploads/2008/05/erich-vieth-and-anne-jay.jpg&quot; alt="Erich Vieth and Anne Jay – 1995 Wedding photo" width="367" height="474" />

    <p style="text-align: left;">There you have it. My fashion history. Thanks for bearing with me while I reminisced.

  10. Ben says:

    I didnt realize how cool you guys were!

    Anyone else think carrot top may owe dan some royalties?

  11. Vicki Baker says:

    2 words: awe. some.

    I will see if I have any old photos that could possibly compete with this.

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