New research reveals even if only one or two members of a group repeats an opinion, it is likely to be seen by others as representative of the whole group.

Why does this occur? It boils down to availability and memory.  Compare this to the famous social psychology experiments run by Soloman Asch in the 1950’s.   Remember to speak up, because your silence might be construed to be a vote against your own actual opinions.

This entry was posted on Saturday, October 6th, 2007 at 10:46 pm and is filed under Communication, Psychology Cognition. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.