The Joy of Taco Bell

September 4, 2007 | By | 1 Reply More

This paean to Taco Bell, from Mark Dery of

No matter how sophisticated my palette has grown, nor how politicized it has become, I still feel a nostalgic fondness for Taco Bell tacos, triggered by sense memories of that first bite, when the shell would disintegrate into a heap of tortilla shards and meat on the orange wrapping paper that doubled as a tray. The sublimity of that crunch, the sensuous contrast between brittle, ultra-thin shell (worlds away from the chewy, chamois softness of the griddle-warmed tortillas served by Tijuana taquerias) and moist, spicy-sweet meat: Taco Bell tacos combined the delights of Pringles chips and sloppy Joes. For a kid in the late ’60s and ’70s, what could be better?


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Category: Consumerism, Food

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

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