But wait, there’s more!

It's black Friday today, and I was somehow reminded of Ron Popeil, of Chop-o-Matic fame, inventor of many well-known household products. He has sold more than a billion dollars worth of rotisseries. I noticed that many of Popeil's infomercials are available on YouTube, including this one featuring his food dehydrator: Popeil, who was quite successful as an inventor, was equally impressive as a marketer. He explains his approach to inventing and marketing here. Tonight it occurred to me that even though I saw Popeil's commercials decades ago, I remembered much of Popeil's shtick. I especially remember the audiences applauding on cue. It was somehow effective even though I knew that these people had been paid to applaud on cue. What I didn't know was how the audience members were paid, and it was not with money, as you'll read here. As you can read in the same article, Popeil is now getting ready to market what he characterizes as his final invention, a deep fryer.

Continue ReadingBut wait, there’s more!

Hunger and Hypocrisy

Peter Singer offered this challenge in the Oct/Nov issue of Free Inquiry (not available on-line):

Imagine that you are walking through a park past a shallow ornamental pond, and you notice that a child has fallen into that pond and seems to be in danger of drowning. You look around for the parents or the babysitter, but there is no one in sight. What should you do? Obviously, you should rush into the pond and save the life of the child. But wait a minute--you are wearing your most expensive shoes, and you don't have time to kick them off. They will be ruined if you go into the pond with them on. Do your shoes make a difference in your decision? Everyone agrees that they don't. You can't let a pair of shoes mean more than a child's life. So how about giving just the cost of an expensive pair of shoes to an organization that is saving lives in developing countries? I don't think it is any different than saving the child in the shallow pond. Yes, it is different psychologically but not morally. Distance doesn't make someone's life less valuable.
Singer's implicit assumption is that your dollars are fungible. When you spend a dollar on a luxury, it is dollar that you could have spent to save the life of a dying child. In other words, dollars don't come pre-categorized such that some dollars can only be spent on luxuries. You cannot escape this logic. Therefore, If Jesus (or whatever God you might believe in) were watching, you closely, and you knew it, you couldn't possibly pay $300 for a pair of shoes when perfectly adequate $100 shoes were also available and when you knew (as you always do know) that the other $200 could be used to save the lives of innocent children. I get frustrated with those who think that the commandment "Do not kill" is not being violated by those who spend excessive money on fancy clothes, cars or houses (or buy any luxury) in the same world where children are dying every day and those deaths are preventable. That said, I don't think that "Do not kill" is a workable rule. It rings nicely to simple ears because it is phrased uncategorically, but we really need a new rule that recognizes that we are not exactly a nation of murderers when we buy a steady stream of unnecessary luxuries (especially at Christmas time), but it's something like that when we completely unhinge our consciences from our wallets, which so many of us in sanctimonious American do almost every day. I don't really know how to articulate such a rule, but I do want to take this moment to recognize this undeniable fact as part of my "Life is Real" campaign: Every day, most of us in American choose to buy things with dollars that could be used for saving the lives of real children. That's the way things are down here on planet Earth, and going around claiming that "Do not kill" only means don't shoot or stab innocent people doesn't change things one bit.

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Our love-hate relationship with animals

In "Flesh of your Flesh," published in the November 9, 2009 edition of The New Yorker, Elizabeth Kolbert reviews several books that investigate the kinds of creatures we eat. Well, actually, we love our creatures too:

Forty-six million families in the United States own at least one dog, and thirty-eight million keep cats. Thirteen million maintain freshwater aquariums in which swim a total of more than a hundred and seventy million fish. Collectively, these creatures cost Americans some forty billion dollars annually.
We love our animals, but we also love to eat them:
This year, they will cook roughly twenty-seven billion pounds of beef, sliced from some thirty-five million cows. Additionally, they will consume roughly twenty-three billion pounds of pork, or the bodies of more than a hundred and fifteen million pigs, and thirty-eight billion pounds of poultry, some nine billion birds. Most of these creatures have been raised under conditions that are, as Americans know—or, at least, by this point have no excuse not to know—barbaric.
Isn't this a contradiction that we love our pets but that we don't care that we treat farm animals so incredibly badly? Kohler quotes Jonathan Safran Foer, author of Eating Animals: “Food choices are determined by many factors, but reason (even consciousness) is not generally high on the list.”

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The Monsanto monster

Monsanto has been a target for many years. They have a terrible environmental and health record, they have harassed small farmers for years, they've bribed officials in Indonesia, and they've joked about performing "rural cleansing" (a play on the words "ethnic cleansing", i.e. genocide), and told small seed cleaners that rather than buy them out, "We'd rather put you out of business, it's more fun that way." All this from the company that brought Agent Orange to Vietnam, resulting in 400,000 deaths and disabilities, as well as 500,000 children born with birth defects. However, in the world of corporate PR, no sin is too big. Monsanto has sought to remake its image as the company that's helping to feed the world. Their website claims that "We apply innovation and technology to help farmers around the world produce more while conserving more. We help farmers grow yield sustainably so they can be successful, produce healthier foods, better animal feeds and more fiber, while also reducing agriculture's impact on our environment." High claims, to be sure. Too bad we don't know if they hold up to scrutiny. A new article by the editors of Scientific American explains the situation:

To purchase genetically modified seeds, a customer must sign an agreement that limits what can be done with them. (If you have installed software recently, you will recognize the concept of the end-user agreement.) Agreements are considered necessary to protect a company’s intellectual property, and they justifiably preclude the replication of the genetic enhancements that make the seeds unique. But agritech companies such as Monsanto, Pioneer and Syngenta go further. For a decade their user agreements have explicitly forbidden the use of the seeds for any independent research. Under the threat of litigation, scientists cannot test a seed to explore the different conditions under which it thrives or fails. They cannot compare seeds from one company against those from another company. And perhaps most important, they cannot examine whether the genetically modified crops lead to unintended environmental side effects.

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Before you eat another hamburger

The NYT publishes an in-depth article about the hamburger meat industry and what can go wrong, "The Burger That Shattered Her Life." Here's an excerpt:

Ms. Smith, 22, was found to have a severe form of food-borne illness caused by E. coli, which Minnesota officials traced to the hamburger that her mother had grilled for their Sunday dinner in early fall 2007. “I ask myself every day, ‘Why me?’ and ‘Why from a hamburger?’ ” Ms. Smith said. In the simplest terms, she ran out of luck in a food-safety game of chance whose rules and risks are not widely known.

Continue ReadingBefore you eat another hamburger