Noteworthy entries.

Mismarketing Example

I was starting in on a relaxing coffee break with a friend, when I noticed something amiss with my beverage. My latte was fine. The problem was the mug. It was advertising a popular soft drink. A product not associated with a mug. A product generally served cold. I wonder what the marketing genius was on when he thought of this odd juxtaposition. Or am I now doing exactly what was intended; shilling a product by dissing its presentation?

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Reading On The Rise

According to this report, reading is on the rise in America for the first time in a quarter century. It's difficult for me to express how pleased this makes me. Civilization and its discontents have been in the back of my mind since I became aware of how little reading most people do. To go into a house---a nice house,well-furnished, a place of some affluence---and see no books at all has always given me a chill, especially if there are children in the house. Over the last 30 years, since I've been paying attention to the issue, I've found a bewildering array of excuses among people across all walks of life as to why they never read. I can understand fatigue, certainly---it is easier to just flip on the tube and veg out to canned dramas---but in many of these instances, reading has simply never been important. To someone for whom reading has been the great salvation, this is simply baffling. Reading, I believe, is the best way we have to gain access to the world short of physically immersing ourselves in different places and cultures. Even for those who have the opportunity and resource to travel that extensively, reading provides a necessary background for the many places that will be otherwise inaccessibly alien to our sensibilities.

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Republicans Reveal Attitude Toward The Future

The rhetoric that accompanied Obama's election included much from the downsized Republicans about looking forward to working with the new president and coming to grips with national problems in the spirit of a fresh start. However, the stimulus package---which may well be too big---has forced the Republicans to declare themselves. We're hearing a lot about wanting more tax cuts---almost exclusively tax cuts---in lieu of spending in the form of direct aid. This is a Republican mantra now. Tax cuts. The question, of course, is really this: what good are tax cuts when you're already buried in debt? Granted, it frees up (theoretically) money for critical and immediate payments, but if the idea is to put people back to work tax cuts are not the solution. Because corporate America is mired in over-leveraged debt burdens that must be paid down before something mundane like hiring can happen. Tax cuts, therefore, won't have any kind of immediate impact on the jobless rate. In time it might, depending on several other factors, the most significant of which would be a newfound corporate sense of ethics which would prevent them from continuing the pillage of their own capital for all the things that have gotten us into this mess in the first place. Labor is at the bottom of the ladder of what they see as important---hence the tongue lashing Obama gave them for paying out bonuses while asking for federal aid. As for working people? What good does a tax cut do someone who isn't paying taxes because he or she has no income? But this was to be expected. It is an attitude born out of the mixed priorities of what has become the Right, one of which is fiscal responsibility (I used to support Republicans on this count) the other of which is the more Libertarian view (borne of the Grover Norquist faction) that government is always the problem and must be pruned back radically. Hence tax cuts, in order to curtail revenues in order to force the government to reduce its size and, one must realize, its influence.

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Say hello to Eriophora biapicata

eriophora biapicata Thought I'd post something different - a little taste of home. Literally from my own backyard in fact. This is a female eriophora biapicata, or Garden Orb-weaving spider (females are about one-quarter to one-third bigger than males). Unlike many Australian arachnids (and most Australian wildlife in general), this…

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