Businesses tricking children into thinking that brands can solve non-existent problems

I really like the message delivered by Josh Golin of Campaign for a Commercial Free Childhood. [Note: I interviewed Josh here.] This speech was giving at the February 2008 Conference for Reclaiming Childhood From Corporate Marketers. First of all, yes, a healthy childhood lifestyle is something that is extremely difficult to commodify. That fact means that when you see commercial entities trying to convince children to buy things, it is almost certainly an attempt to convince families that there is a problem where there really isn't one. Golin states that "children are being targeted relentlessly with the lie that it is brands that will make them happy, cool, powerful and sexy." He scoffs that the problem can be addressed by allowing businesses to "self-regulate." In this speech, Josh clearly identifies some of the specific problems with allowing advertisers into the hearts and minds of children. And then he tells some stories about how people are fighting back. Here are parts II and III of Josh's speech: [more . . . ]

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Hear the story about all of our stuff

In The Story of Stuff, Annie Leonard tells us that all of our "stuff" is part of a linear system that is clashing with our finite planet. Her video is extremely popular (5.5 million views) and easy to follow. Here's a short description from her site:

From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever.

What are the main problems? We are externalizing costs, so that we are oblivious to the damages we are causing around the world when we buy so much of the stuff that we are buying. We are running out of resources. Her stats from the United States are especially troubling because we are so very much living beyond our means. We generating huge heaps of waste. We are using energy + contaminated products to promulgate toxic products and untested products. One of the highest concentrations of toxic food substances has become human breast milk. 200,000 people move from their resource-exhausted long-time communities into crowded cities, many of them slums. And consider that 99% of the stuff we run through our economic system is trash within 6 months. This is not an accident, either. It is long-time government and industry policy that we should shop and consume. We shop three to four times as much as Europeans. Which, again, leads to disposal problems. For every trash can full of waste we throw away there were 70 trash cans of waste produced to make that one can of waste. Incredible. Many DI related posts can be found here. Further, listen to Daniel Goleman's description of the basic problem and the solution in his interview with Daniel Goleman.

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What’s the count?

What's the count? Image by Erich Vieth No, not the balls and strikes! I'm talking about the number of advertisements you'll find in a baseball stadium (click on the image for a much bigger and clearer image). I was recently invited to go to a Cardinal baseball game for a work function. I was amazed at the number of ads. There had to be more than 100 large ads visible from the seats. And I'm only including static ads, not the videos they pump out on the big screens.

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Boats for free

The NYT reports that many people are dumping their boats--simply abandoning them:

Some of those disposing of their boats are in the same bind as overstretched homeowners: they face steep payments on an asset that is diminishing in value and decide not to continue. They either default on the debt or take bolder measures.

Marina and maritime officials around the country say they believe, however, that most of the abandoned vessels cluttering their waters are fully paid for. They are expensive-to-maintain toys that have lost their appeal.

This story reminds me of something my friend Gary once told me:
Gary: What's the second-happiest day in a person's life? Me: I don't know. Gary: The day they buy a boat. What's the happiest day in a person's life? Me: I don't know. Gary: The day they selltheir boat.
This abandonment of playthings reminds me of the 20-foot Python problem that could someday take over 1/3 of the U.S.

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More of my favorite quotes

I collect quotes (who doesn’t?). Really, it’s a good hobby. It’s cheap and often interesting. When they are really good quotes, it’s like a novel condensed to a mere sentence.

The first two of this set are about one of my favorite topics, rampant materialism. The others all relate closely to one another, but only if you have a wild imagination or if you think of a very broad topic like “meaning of life.” Without further ado:

Who is content with nothing possesses all things.
— Nicolas Boileau Despreaux

Wealth is the number of things one can do without.
— Feodor Dostoyevsky

The trouble is that you think you have time.
— Zen Master

Observe your enemies, for they first find out your faults.
— Antisthenes

A hole is nothing at all, but you can break your neck in it.
— Austin O’Malley

War is when the government tells you who the bad guy is. Revolution is when you decide that for yourself.
–Anonymous

Never mistake motion for action.
— Ernest Hemingway

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