Brand Obama–now with more awards!

Barack Obama's presidential campaign has again won a major advertising award. A month before winning the presidency, he won Advertising Age's annual "Marketer of the Year" for 2008. Now, his campaign manager, David Plouffe, has won Brandweek's "Marketer of the Year" for 2009. What better commentary on the state of contemporary American society could there be? Our president is a master marketer, or more precisely, employs a team of master marketers. In a society that is dedicated to worshiping at the altar of consumerism, perhaps it's unsurprising that this is the case, but it still is shocking to me. Once I began researching for this article, I really was surprised at the extent to which "Brand Obama" has penetrated our national consciousness. His logo and posters have become iconic. His slogan, "Yes we can" is everywhere-- it's also a marketer's dream. It's devoid of any clarity or substance, and yet it makes you feel good, possibly empowered. "Just do it", anyone? Actually, his campaign beat out the Nike campaign (and even Apple!) for top honors. You can go to mybarackobama.com and sign for immediate updates from Facebook, Myspace, Youtube, Flickr, Twitter, and several other web 2.0 services. You can get Obama on your mobile phone by texting "hope" to 62262-- it's just as easy as voting for the next American Idol! The media is relentlessly focused on what Michelle Obama is wearing next, and there is at least one blog offering daily updates on her clothing choices ("Follow the fashion of Mrs. O.:What and Whom she's wearing"). For those who are tuned-in, you can even do Ecstasy tablets shaped like Obama. One wonders where does politics end and the cult of personality begin?

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A big suburban shopping mall is dying, yet I’m not shedding any tears

Today I took my two daughters to a movie. The theater was located in a large suburban shopping mall in Southwest St. Louis County, "Crestwood Plaza." I had not been to this mall for several years, and I was shocked at what I saw. Approximately 40% of the stores have been shuttered and the entire place was like a ghost town. A lonely security guard told me that the stores have been rapidly failing over the past two years. That comports with my recollection. Two years ago, this mall was a packed and thriving shopping area located in a solidly middle-class community. Crestwood Plaza is not an isolated story; shopping malls are failing all across America. [I've posted a gallery of today's images many of these shuttered stores along with this post. If you don't see that gallery, click the title to this post to go to the permalink, where you will see those thumbnails.] I sometimes get snarkish when someone tells me they're going to a shopping mall. I sometimes ask the Intrepid shopper to do me a favor and buy something practical for me, "Could you please buy me a hammer." I usually get the same reaction, a puzzled look accompanied by a response "They don't sell practical things like hammers at shopping malls." Now I'm not denying that malls sell clothes or that we need clothes. Most mall clothes are for far more than staying warm or covering up. They are much more often than not, for impressing others. For that reason, I'm not shedding tears for the shattering of dozens of mall stores at Crestwood Plaza or anywhere else. The failure of most of the stores means that we won't be buying things we don't actually need. Because Hallmark no longer sells its commercial greeting cards, we might be "forced" to create and send our own personalized cards and letters to each other. Now that Libby Lu gone, our pre-teen daughters can get back to being children rather than obsessing about their sex appeal. In my mind, many of these store closings are mostly good things, although I am saddened by the thought that so many people have lost their jobs due to these shutdowns. See these terrific videos by Josh Golin of CCFC regarding the dangers of turning our children into rampant consumers. Another silver lining is that the mall owners have been forced to do something different with their space in order to survive (assuming they do survive). What they've done at Crestwood Plaza is to lease out many of the "store" spaces to art galleries, educational facilities, community theaters and other arts and crafts workshops for children and adults. In other words, it appears that the mall owners are opening up their malls for people who want to develop their minds and skill-sets rather than simply their pocketbooks.

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Geoffrey Miller’s “Spent”: an evolutionary psychology romp through marketing and consumerism

I've repeatedly written about Geoffrey Miller based on the many provocative ideas presented in his earlier book, The Mating Mind. (e.g., see my earlier post, "Killer High Heels"). A gifted and entertaining writer, Miller is also an evolutionary psychologist. His forte is hauling his scientific theories out into the real world in order to persuade us that we didn't really understand some of the things that seemed most familiar to us. In his new book, Spent, Miller asks why we continuously buy all that stuff that we don't really need? Miller's answer is twofold. Yes, human animals have been physically and psychologically honed over the eons this to crave certain types of things over others to further their chances at survival and reproduction. That's only half the answer, however. We must also consider "marketing," which is

The most important invention of the past two millennia because it is the only revolution that has ever succeeded in bringing real economic power to the people. . . . it is the power to make our means of production transform the natural world into a playground for human passions.

Is the modern version of marketing a good thing or a bad thing? The answer is yes.

On the upside it promises a golden age in which social institutions and markets are systematically organized on the basis of strong purple research to maximize human happiness. What science did for perception, marketing promises to do for production: it tests intuition and insight against empirical fact area market research uses mostly the same empirical tools as experimental psychology, but with larger research budgets, better-defined questions, more representative samples of people, and more social impact.

Here is a July 2009 interview of Geoffrey Miller by Geraldyne Doogue of the Australian Broadcast Network: Most of us are quite familiar with the downside of marketing. It encourages us to buy things we don't really need. But marketing doesn't merely clutter up our houses and garages; it corrupts our souls:

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The danger of Cheap and Plentiful

At Salon.com, Stephanie Zacharek explains that cheap and plentiful goods are not a good idea. Her article is a review of a new book, "Cheap: The High Cost of Discount Culture," by Ellen Ruppel Shell. Here's how Zacharek's bottom line regarding Shell's book:

The wealth of cheap goods available to us doesn't make our lives better; instead, it fosters an environment that endangers not just the jobs of American workers but the idea of human labor, period.

It turns out that Shell is not only picking on Wal-Mart. She's talking about those mass-farmed shrimp, as well as trendy stores like IKEA. "We no longer expect craftsmanship in everyday objects; maybe we don't feel we even deserve it."

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What Americans owe on their credit cards

What do Americans owe on their credit cards? A huge aggregate amount that constitutes a ticking time bomb that could further devastate the economy. Here are the details, from Consumeraffairs.com:

Average bankcard borrower debt, defined as the aggregate balance on all bank-issued credit cards for an individual bankcard borrower, inched upward nationally 0.82 percent to $5,776 from the previous quarter's $5,729, and 4.09 percent compared to the first quarter of 2008. The highest state average bankcard debt remains in Alaska at $7,476, followed by Tennessee at $6,869 and Nevada at $6,677.

This is per individual bankcard borrower. For the average debt of a married couple, then, double the average amount. The same site reports that the number of consumers who are three or more months behind on their credit card payments is up 11 percent over the same period from 2008.

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