About the Pratfall Effect

The Pratfall Effect gives me hope; people like imperfect people better. Perfectionism is not all it's cracked up to be. Fascinating.

The basis of the effect was a study at the University of California led by Elliot Aronson where a researcher was invited to answer a series of quiz questions. The contestant answered competently and scored 90%. A team of scientists then created two tapes: one that was unchanged and one in which the contestant could be heard spilling a fictitious cup of coffee over himself at the end. These two tapes were then played to a series of panels who were asked to rate the likeability of the contestants. In all of the studies, the panels rated the person spilling the cup of coffee in the second tape higher than the person in the first tape.

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How social are humans? The danger of being out in the savannah.

Excellent article by Judith Shulevitz at The New Republic The Lethality of Loneliness: We now know how it can ravage our body and brain. She employs an origin story of the importance of being interconnected with a social group, and the panic and danger of being ejected from one's tribe. In her version, she indicates that we relatively weak human set up watch systems to look for danger--I don't know that this would be necessary.  We rapidly communicate danger when any one of us comes under attack--we scream and make other noises that alert our group, to the extent that we are part of a social group.   I think this description is of high relevance to the compulsion many people feel to be part of a religious group and also of the agony of being ostracized from one's group, for instance by excommunication.  Here's an excerpt:

[N]atural selection favored people who needed people. Humans are vastly more social than most other mammals, even most primates, and to develop what neuroscientists call our social brain, we had to be good at cooperating. To raise our children, with their slow-maturing cerebral cortexes, we needed help from the tribe. To stoke the fires that cooked the meat that gave us the protein that sustained our calorically greedy gray matter, we had to organize night watches. But compared with our predators, we were small and weak. They came after us with swift strides. We ran in a comparative waddle. “The very fact that [loneliness] can affect the genes like that—it’s huge,” Suomi says. “It changes the way one thinks about development.” So what would happen if one of us wandered off from her little band, or got kicked out of it because she’d slacked off or been caught stealing? She’d find herself alone on the savanna, a fine treat for a bunch of lions. She’d be exposed to attacks from marauders. If her nervous system went into overdrive at perceiving her isolation, well, that would have just sent her scurrying home. Cacioppo thinks we’re hardwired to find life unpleasant outside the safety of trusted friends and family, just as we’re pre-programmed to find certain foods disgusting. “Why do you think you are ten thousand times more sensitive to foods that are bitter than to foods that are sweet?” Cacioppo asked me. “Because bitter’s dangerous!” One of those alone-on-the-savanna moments in our modern lives occurs when we go off to college, because we have to make a whole new set of friends. Back in the mid-’90s, when Cacioppo was at Ohio State University (he is now at the University of Chicago), he and his colleagues sorted undergraduates into three groups—the non-lonely, the sort-of-sometimes lonely, and the lonely. The researchers then strapped blood- pressure cuffs, biosensors, and beepers onto the students. Nine times a day for seven days, they were beeped and had to fill out questionnaires. Cacioppo also kept them overnight in the university hospital with “nightcaps” on their heads, monitoring the length and quality of their rest. He took saliva samples to measure levels of cortisol, a hormone produced under stress. As expected, he found the students with bodily symptoms of distress (poor sleep, high cortisol) were not the ones with too few acquaintances, but the ones who were unhappy about not having made close friends. These students also had higher than normal vascular resistance, which is caused by the arteries narrowing as their tissue becomes inflamed. High vascular resistance contributes to high blood pressure; it makes the heart work harder to pump blood and wears out the blood vessels. If it goes on for a long time, it can morph into heart disease. While Cole discovered that loneliness could hasten death in sick people, Cacioppo showed that it could make well people sick—and through the same method: by putting the body in fight-or-flight mode. A famous experiment helps explain why rejection makes us flinch. It was conducted more than a decade ago by Naomi Eisenberger, a social psychologist at UCLA, along with her colleagues. People were brought one-by-one into the lab to play a multiplayer online game called “Cyberball” that involved tossing a ball back and forth with two other “people,” who weren’t actually people at all, but a computer program. “They” played nicely with the real person for a while, then proceeded to ignore her, throwing the ball only to each other. Functional magnetic resonance imaging scans showed that the experience of being snubbed lit up a part of the subjects’ brains (the dorsal anterior cingulate cortex) that also lights up when the body feels physical pain.

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The science of kissing

There are some interesting facts, statistics and advice offered by this Time Magazine article: "How to Be a Good Kisser." Here are two examples:

The first kiss is a necessary risk in every budding sexual relationship; a recent psychology study found that 59 percent of men and 66 percent of women reported breaking things off with a prospective partner because of it. People remember their first kiss more vividly than the first time they had sex.
One more:
Men who kiss their wives before work live 5 years longer, make 20-30% more money and are far less likely to get in a car accident.
For those of you who are trying to identify the right person to marry, there is a mathematical solution to this problem proposed by Martin Gardner.

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Virtual worlds inside of our heads

This morning, I found myself reveling in the representational capacity of brains. Here's an illustration: Sometimes I misplace an item such as my keys and I can't find them while physically walking around my house. Sometimes, frustrated, I pause my physical search. I sit down and close my eyes. Using only images, sounds and memories embedded in neural pathways in my head, I "see" that I had my keys when I last walked into my house. I "play" a series of short "videos" and "images" in my head reminding myself where I walked and what I touched. I run through the logic that I could NOT have left them in certain places, because I didn't go to those parts of the house, seeing images of them as I run through this logic? Then, perhaps, I "see" myself closing my car trunk while holding my briefcase. I'm now wondering--did I put the keys on top of the car for a second while closing the trunk? I go outside and there are the keys on top of the car. My mind contained detailed representations of my home and car, as well as episodic memories that, while imperfect, is often good enough. My neural pathways contain a virtual, somewhat explorable, world inside of my head. Although it is not perfect in all of its details, it is quite functional. It's a capability we use every day, drawing on the brain's extraordinary power to represent the world around us, allowing us to perform virtual manipulations of objects, "searching" our house while sitting down with our eyes closed. What type of magic is this that a 3 pound living organ can do this and so much more? How is it even possible that a system like this can spout up and train itself over a lifetime without a "person in the brain" to guide the process? And how is it possible that we experience consciousness on top of this amazing process? This is but one reason for my love of cognitive science. It's not my profession, but it is one of my passions to better understand this process that we so often take for granted.

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