The best way to get people to neglect a cause is to dedicate a Special Day to that cause each year. On that one special Day, we will hold thousands festivals where we treat the cause in a trite way and we will ignore that cause the other 364 days. We’re just too busy with our amusements and distractions to give a damn about important things here in America. Earth Day fits the mold perfectly. You would think that at Earth Day festivals, people would take the purpose of Earth Day seriously. You’d think that people would feel the need to make substantial immediate changes in their lives in order to live and procreate in healthy and sustainable ways, leaving the planet in good shape for the following generations of humans and the other animals. What could be done on Earth Day? We could talk big. We could make real plans to take the actions suggested by visionaries like Lester Brown, who proposes that we cut carbon emissions by 80% by 2020. It could really be done. Here’s how Brown describes his plan in his book, Plan B 3.0:

First, dramatically and systematically raise the efficiency of the world energy economy; second, massive investment in renewable sources of energy; and third, increase the earth’s tree cover by planting billions of trees.

Really doing something on a big scale could “inspire awareness of and appreciation for the Earth’s environment.” But most people aren’t doing anything at all. They …