Anniversary of a New Land

Today marks the 40th anniversary of "...one giant leap for mankind." On July 20, 1969 a human first stepped onto the moon. Oddly, there is a significant minority of people who don't believe this. The Moon Landing Deniers (on whom I reported here 3 years ago) now have to increase the complexity of that conspiracy theory because of some recent news. Here are some new pictures taken from lunar orbit in the last few weeks of some of the Apollo landing sites. The point of the Lunar Reconnaissance Orbiter wasn't to prove the doubters wrong, but rather to gather an accurate survey of the moon to aid the Chinese (and maybe ourselves) in future exploration. You may recall that Apollo 11 almost crash landed on a rock pile, and Armstrong had to manually hover the lander over to a smooth area, landing with scant seconds of fuel to spare. They don't want to repeat that experience. Also, the orbiter should map out interesting mineral and erosion features that merit closer investigation. As one who watched the first landing live, I like to think that we'll be back.

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Geoffrey Miller’s “Spent”: an evolutionary psychology romp through marketing and consumerism

I've repeatedly written about Geoffrey Miller based on the many provocative ideas presented in his earlier book, The Mating Mind. (e.g., see my earlier post, "Killer High Heels"). A gifted and entertaining writer, Miller is also an evolutionary psychologist. His forte is hauling his scientific theories out into the real world in order to persuade us that we didn't really understand some of the things that seemed most familiar to us. In his new book, Spent, Miller asks why we continuously buy all that stuff that we don't really need? Miller's answer is twofold. Yes, human animals have been physically and psychologically honed over the eons this to crave certain types of things over others to further their chances at survival and reproduction. That's only half the answer, however. We must also consider "marketing," which is

The most important invention of the past two millennia because it is the only revolution that has ever succeeded in bringing real economic power to the people. . . . it is the power to make our means of production transform the natural world into a playground for human passions.

Is the modern version of marketing a good thing or a bad thing? The answer is yes.

On the upside it promises a golden age in which social institutions and markets are systematically organized on the basis of strong purple research to maximize human happiness. What science did for perception, marketing promises to do for production: it tests intuition and insight against empirical fact area market research uses mostly the same empirical tools as experimental psychology, but with larger research budgets, better-defined questions, more representative samples of people, and more social impact.

Here is a July 2009 interview of Geoffrey Miller by Geraldyne Doogue of the Australian Broadcast Network: Most of us are quite familiar with the downside of marketing. It encourages us to buy things we don't really need. But marketing doesn't merely clutter up our houses and garages; it corrupts our souls:

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Jon Stewart explains Goldman Sachs bonuses

With the help of some cute graphics, Jon Stewart explains how it is that Goldman Sachs can pay its average employee a $700,000 bonus during the American economic collapse.

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Modern credit card agreements: 29 pages of “tricks and traps”

Elizabeth Warren, the TARP Oversight Chair was on the Rachel Maddow's show discussing the aggressive anti-consumer practices of credit card companies, and warning that the credit card industry is about to try to kill federal efforts to regulate the industry. She reminds us that in 1980 a credit card agreement was only about a page long. Now credit card agreements are 30 pages long, full of "tricks and traps."

MADDOW: Are you worried that the [credit card] industry's going to be about to kill [credit card reform legislation] in the crib? Reporting is that it's their top priority to get rid of it. WARREN: My gosh! I have to tell you, it's like they're stampeding in the halls already in Washington. the Gucci loafers. These guys have built up a huge war chest, they've been interviewing public relations firms to see who can come up with the next Harry And Louise ad to explain to the American people why they're better off with credit cards that nobody can read, hundreds of pages of mortgage documents that nobody can read...the idea is you're better off with how things are...forget all that stuff the happened over the last few years. And we promise to keep things up just like we did before. I just can't believe they're trying to sell that to the American people.
You can read much more on this topic at Jason Linkins' post at Huffpo's new Lobby Blog.

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The Missing Past and Short Attention Spans: A Space Odyssey

Stan Lebar worked for Westinghouse in the 1960s. He led the developmental team that produced a state-of-the-art camera for NASA---the camera that was taken to the moon on Apollo 11 and recorded the first moonwalk. Most people have seen those images, many times---grainy, fuzzy black & white pictures of something that looks kind of like an astronaut slowly descending something that kind of looks like a ladder on the side of a large object that we are told is the lander. Whatever. We suffered through these scenes, probably many of us annoyed at the quality, impatient that better pictures weren't available. (Better still pictures became available, shot with specially-made Hasselblads, that remain absolutely stunning in clarity and detail, so made up for the sub par video, at least for some of us.) After all, even Hollywood, using by today's standards primitive technology, could create vastly superior space vistas---compare the images from the 1966 film 2001: A Space Odyssey with the NASA footage from a few years later and you grasp the disappointment. (It has long been my opinion that support for the space program waned because NASA managed to take something as exciting and sexy as space exploration and turn it into the equivalent of a lecture on statistics. The late, great science fiction author Robert A. Heinlein chastised NASA at Congressional hearings for not doing more P.R., better P.R. When he was told that the government didn't do P.R., he had further things to say about campaigns and such like and then pointed out "NASA has a press department, doesn't it? That's the job of the press department." Anyway...) The camera built by Mr. Lebar's team was far superior to the poor images we all saw---and continue to see. The recording medium, however, was incompatible with broadcast television at the time.

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