You Built Some of That
"You didn't build that" is a phrase Barack Obama uttered during the 2012 election campaign. It was then used by his political opponents during the 2012 presidential campaign as an attack by Obama upon entrepreneurs.
It's time to revisit Obama's idea. Did they actually build all of that business? Enter A.J. Jacobs, who decided to thank every person responsible for his morning cup of coffee. This project led to him reaching out to more than 1,000 people, far more than the woman who poured his cup of coffee and far more than the man who delivered the coffee beans to the coffee shop. Jacobs has created an upbeat reminder that the world is intricately inter-connected. We all depend upon each other to a mind-blowing degree. Yes, you built that business, but who "built" you and who are all the people you lean upon to keep your business going? Start counting.
