Shopping for Jesus
Could this headline ever run in a major newspaper?
Of course not! Never is the alleged wall between the news department and the sales department of newspapers so low as during the holy season of senseless spending.
Yes, I changed this headline to make a point. The real headline disturbed me and I was struggling to effectively explain why. I even considered an alternative make-believe headline: “In the name of Jesus, newspapers promote the buying of useless things, through purported news articles, to make their advertisers happy.” Both of my false headlines reflect the deep and disturbing reality of what drives modern day American Christmas better than the headline that actually ran. Here’s the actual front page headline reporting the earth-shaking news that Thanksgiving Friday retail sales were brisk:
The actual headline works hard to convince us that we the shoppers are heroes trying to conquer the challenge of shopping on a deadline or, perhaps, victims of the long lines. I seriously question both of those characterizations. I would say that many of us have been hoodwinked by fake news.
For the next thirty days or so, newspaper “articles” and television “news” reports will work hard to convince us to buy expensive and unnecessary consumer goods, allegedly to honor Jesus Christ. The message is absurd. Absurd, but powerfully seductive.
