Brand Obama–now with more awards!

Barack Obama's presidential campaign has again won a major advertising award. A month before winning the presidency, he won Advertising Age's annual "Marketer of the Year" for 2008. Now, his campaign manager, David Plouffe, has won Brandweek's "Marketer of the Year" for 2009. What better commentary on the state of contemporary American society could there be? Our president is a master marketer, or more precisely, employs a team of master marketers. In a society that is dedicated to worshiping at the altar of consumerism, perhaps it's unsurprising that this is the case, but it still is shocking to me. Once I began researching for this article, I really was surprised at the extent to which "Brand Obama" has penetrated our national consciousness. His logo and posters have become iconic. His slogan, "Yes we can" is everywhere-- it's also a marketer's dream. It's devoid of any clarity or substance, and yet it makes you feel good, possibly empowered. "Just do it", anyone? Actually, his campaign beat out the Nike campaign (and even Apple!) for top honors. You can go to mybarackobama.com and sign for immediate updates from Facebook, Myspace, Youtube, Flickr, Twitter, and several other web 2.0 services. You can get Obama on your mobile phone by texting "hope" to 62262-- it's just as easy as voting for the next American Idol! The media is relentlessly focused on what Michelle Obama is wearing next, and there is at least one blog offering daily updates on her clothing choices ("Follow the fashion of Mrs. O.:What and Whom she's wearing"). For those who are tuned-in, you can even do Ecstasy tablets shaped like Obama. One wonders where does politics end and the cult of personality begin?

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Ideology Be Damned!

This is the reason we need healthcare reform in this country. Crystal Lee Sutton has died at age 68 because her insurance company diddled and dawdled over whether or not it would pay for the medicine necessary to save her life. Don't know who Crystal Lee Sutton was? She was the real-life inspiration for Norma Rae, Sally Fields' excellent portrayal of a small-town union organizer who went to bat for workers' rights. This kind of thing should not happen. When profit---or overhead, however you wish to consider the problem---is placed ahead of life, those arguing against reform should hang their heads in shame. They cling to an ideology about free markets and consumer choice as though such things are part of the Ten Commandments (which most of them don't follow either) and always at the expense of lives. Dammit, people, we're talking about a system which should operate for people's benefit, not for its own. A system is simply a method of approach, a way of doing something, and if it can be changed once, it can be changed again if the reforms are found insufficient! It is no argument to reject reforms on the basis that the reforms might cause harm, since the present system is already causing harm. It is a foulness to our present system that many people find that in order to vouchsafe their own health or the health of their loved ones they must fight for the very thing they were told they had purchased in the first place. This is in no way different from lending predators who lied to people in course of borrowing money to buy a home. The average person has neither the time or expertise to understanding every clause and addendum in a complex contract and must rely on what he or she is told. Either you have insurance coverage or you do not. It should not come as a surprise after you are already sick and discover that there are codicils which protect the insurance company from having to pay out what in principle they obligated themselves to do if not by the letter of the policy then by the spirit of agreement with a customer. Yet thousands, millions of consumers daily learn to their dismay that they don't actually have what they thought they had bought. This is not a game. If the private sector is more concerned over profit margins than providing service, then they should lose the privilege of offering said service.

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A big suburban shopping mall is dying, yet I’m not shedding any tears

Today I took my two daughters to a movie. The theater was located in a large suburban shopping mall in Southwest St. Louis County, "Crestwood Plaza." I had not been to this mall for several years, and I was shocked at what I saw. Approximately 40% of the stores have been shuttered and the entire place was like a ghost town. A lonely security guard told me that the stores have been rapidly failing over the past two years. That comports with my recollection. Two years ago, this mall was a packed and thriving shopping area located in a solidly middle-class community. Crestwood Plaza is not an isolated story; shopping malls are failing all across America. [I've posted a gallery of today's images many of these shuttered stores along with this post. If you don't see that gallery, click the title to this post to go to the permalink, where you will see those thumbnails.] I sometimes get snarkish when someone tells me they're going to a shopping mall. I sometimes ask the Intrepid shopper to do me a favor and buy something practical for me, "Could you please buy me a hammer." I usually get the same reaction, a puzzled look accompanied by a response "They don't sell practical things like hammers at shopping malls." Now I'm not denying that malls sell clothes or that we need clothes. Most mall clothes are for far more than staying warm or covering up. They are much more often than not, for impressing others. For that reason, I'm not shedding tears for the shattering of dozens of mall stores at Crestwood Plaza or anywhere else. The failure of most of the stores means that we won't be buying things we don't actually need. Because Hallmark no longer sells its commercial greeting cards, we might be "forced" to create and send our own personalized cards and letters to each other. Now that Libby Lu gone, our pre-teen daughters can get back to being children rather than obsessing about their sex appeal. In my mind, many of these store closings are mostly good things, although I am saddened by the thought that so many people have lost their jobs due to these shutdowns. See these terrific videos by Josh Golin of CCFC regarding the dangers of turning our children into rampant consumers. Another silver lining is that the mall owners have been forced to do something different with their space in order to survive (assuming they do survive). What they've done at Crestwood Plaza is to lease out many of the "store" spaces to art galleries, educational facilities, community theaters and other arts and crafts workshops for children and adults. In other words, it appears that the mall owners are opening up their malls for people who want to develop their minds and skill-sets rather than simply their pocketbooks.

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Guess this author

The more things change, the more they stay the same, it seems. See if you can guess who authored this quotation on capitalism vs. socialism: (all emphases are mine)

The economic anarchy of capitalist society as it exists today is, in my opinion, the real source of the evil. We see before us a huge community of producers the members of which are unceasingly striving to deprive each other of the fruits of their collective labor—not by force, but on the whole in faithful compliance with legally established rules. In this respect, it is important to realize that the means of production—that is to say, the entire productive capacity that is needed for producing consumer goods as well as additional capital goods—may legally be, and for the most part are, the private property of individuals. For the sake of simplicity, in the discussion that follows I shall call “workers” all those who do not share in the ownership of the means of production—although this does not quite correspond to the customary use of the term. The owner of the means of production is in a position to purchase the labor power of the worker. By using the means of production, the worker produces new goods which become the property of the capitalist.

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Why are all the Youtube stars from LA?

Youtube was supposed to be one of Web 2.0's shining examples of user-generated original content. In a world (in 2005) when everything worthwhile was already online and fully consumed, Youtube was supposed to provide us with a new outlet to both create and consume. I know it is hard to recall Youtube's original intent as a creative landscape, but keep in mind that the site's slogan was and is "Broadcast Yourself". Most of us don't broadcast ourselves, or watch broadcasts of other selves. The last time I fired up Youtube, I was looking for a free way to stream James and the Giant Peach. Any cute skits or beautiful shorts I discovered thereafter were barely bonuses; they were just tasty little incidentals to be quickly forgotten. Most people go to Youtube to view unoriginal creations- movie, TV and music clips or mashups thereof. Youtube's most viewed videos of all time are music videos like "7 Things" by Miley Cyrus and Rihanna's "Don't Stop the Music". My little sister uses Youtube as a combination DVR-Itunes-Pandora player. Nothing original seeps in unless I send it to her myself- and then it's usually just a video of a cute animal, not a creative work. Ah, but Youtube does have some high-caliber producers of original goodies! People who put on elaborate comedy skits with costumes, professional lighting and substantial editing. People who pull in millions of views. People with whom Youtube has formed profitable, advertising-driven partnerships. These people are broadcasting themselves. But they aren't like "us". They are all from Hollywood.

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