Does constant exposure to advertising screw up our heads and lives?
I think so. The rampant commercialization of the U.S. becomes powerfully evident whenever I return from an extended trip to a country where people don’t wallow in materialism (on this exact point, see this post by Mindy Carney). Americans are professional buyers and horders of things they don’t need. I believe that the trojan horse of ubiquitious advertising is largely to blame. Before I go further, here are a couple of quotes to ponder.
Don’t tell my mother I work in an advertising agency – she thinks I play piano in a whorehouse. ~Jacques Seguela
He who buys what he does not need steals from himself. ~Author Unknown
Many people would argue that we can freely ignore advertisements. Therefore, it’s OK to make the all-American deal: allow as many ads as necessary to pay for news and entertainment.
I disagree. Yes, we can ignore particular commercials or even dozens of commercials. But the average person is exposed to two million television commercials by age 65. In The Paradox of Choice: Why More is Less (2005), Barry Schwartz writes that “The average American sees three thousands ads a day.” As advertising professor James Twitchell puts it, “Ads are what we know about the world around us.” Just listen to Americans! They have become the commercials they have been exposed to. They just can’t stop craving the things they see advertised. They recite skits they hear on commercials just like people often used to sing the melodies they heard on …