The term "woke" refers to something real. It is important to get clear on what that thing is because we are in the throes of a powerful social movement that is working very hard to evade criticism by refusing to allow us to utter its name.

I have used "woke" for the past few years and I'm not giving up on this perfectly adequate term. There are other almost synonymous terms such as "social justice movement," but nothing quite captures Wokeness like Woke. I'm sticking with "woke," even though the Woke now accuse those who use this term of being insulting or bigoted. The "woke" will be insulted no matter how far down we go down the line of cascading euphemisms, however. This succession is sometimes referred to as a "euphemism treadmill."  Another example of the euphemism treadmill can be found with the history of the word "retarded."  At its core, "retarded" means slow thinking.

Many people have used the term "retarded" to describe a real life phenomenon that can be plainly seen in some people, unfortunately. Others have used it as an explicative and a pejorative, to hurt someone's feelings, often directing this insult at people who are not diagnosably slow in their ability to think.  The fact that the word "retarded" can be used to both describe a real phenomenon and as an insult has resulted in the concoction of a comically long list of synonyms. Every time a new euphemism is invented, someone uses the newly created euphemism as an insult and then people go back to the blackboard to create a new synonym for slow thinking.  

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