What if you were a huge producer of coal, an extremely dirty fossil fuel that is a huge contributor to cooking planet earth? You’d likely change your name from “Peabody Coal” to something like “Peabody Energy.” And you would never put a image of your dirty product on your building. You wouldn’t want people to know the facts about huge ash pits that result from burning coal, and you would want people to know about the accumulation of toxic materials in those ash pits. And you’d probably be tempted to hide behind huge banners promoting ostensible charitable causes, including the United Way, whose President/CEO made more than $800,000 last year.

If you really had balls, you’d start a campaign calling the dirty coal you produced “clean coal,” even though this claim of “cleanness” is total bullshit.