The Profitable Siloed-Audience Business Model of Modern “News.” Matt Taibbi explains how we got to this point, based on his book, Hate, Inc.

They want to make sure that they can wind you up as much as they can—not just every day, but in the internet era, there’s a commercial imperative now to do this every hour, every minute, really every second. It’s a moment-to-moment competition and the only way to really compete is to keep riling people up as much as much as you can. They use that CRossfire formula of constant combat to attract audiences and to keep them and addict them to this experience and this can be very damaging to people’s mental health, to say nothing of what it does to society.

As a parting thought, I want to leave you all with this idea to recognize that when you watch the news, most people think of this as a public service and in some cases it is. But you really have to understand that it’s also a consumer product very much in the same way that blue jeans or cigarettes or twinkies are news products and there are properties that we use to sell our product in the same way that those other kinds of consumer businesses use to sell theirs and what we’ve learned is that division is the thing that sells most in this current era and you have to understand that just as cigarettes or twinkies can be bad for you the news can also be bad for you. It can be bad for your mental health. It can be addicting in the same way that those products are. So please understand that from our point of view, we’ve gone from being something that was a business more in the direction of being just about delivering information to being very consumer-oriented, in the current incarnation, and much more about audience and demographic targeting.