More than half of those recently polled by Gallup said an income of no more than $150,000 would qualify that person as rich.

When asked how much money per year would be necessary for them to consider themselves “rich,” 53 percent mentioned an income of $150,000 or less, and 71 percent said an income of $300,000 would be enough. Wealth marketing HNW Inc. considers an income of more than $350,000 per year enough to push someone into the one percent. But they also say most one percenters aren’t aware of their exceptional status.