Fat and salt and sugar and fat and salt and . . .

Amy Goodman recently interviewed David Kessler, who used to be Commissioner of the FDA under Bush I and Bill Clinton. He has really turned up the heat on the unhealthy food industry, and it is a huge industry. It's repeat clients also frequent hospitals in droves, as reported by DemocracyNow:

[A] new report from the Centers for Disease Control and Prevention warns that the direct medical costs of obesity total about $147 billion a year. That amounts to nine percent of all US medical costs. It’s also over $50 billion more than the annual spending on cancer.

The problem is that we have these innate and insatiable cravings for salt and sugar and fat. Fat and sugar, fat and salt, fat, sugar, and salt stimulate us to eat more and more. Does the food industry understand the inputs? Absolutely. They understand that fat, sugar and salt stimulate us, and they understand the outputs. They understand we keep on coming back for more and more, as Kessler explains:

Have they understood the neuroscience? Have they understood how fat and sugar work? I don’t think so. But we now have that science. But what’s important is the fact that they have figured out—they’ve learned it experientially—what works, and they construct food to stimulate us to eat more . . .

What has the food industry done? They’ve taken fat, sugar and salt, they’ve put it on every corner. They’ve made it available 24/7. They’ve made it socially acceptable to eat at any time. They’ve added the emotional gloss of advertising. Look at an ad; you’ll love it, you’ll want it. They’ve made food into entertainment. We’re living, in fact, in a food carnival.

But how much fat, sugar and salt can you possibly pump into food? More than you can imagine. Kessler explains the formula:

So, take an appetizer in a modern American restaurant. Take buffalo wings. What are they? You take the fatty part of the chicken, fried usually in the manufacturing plant first. That loads about 30, 40 percent fat. Fry it again in the kitchen of the restaurant. That loads more fat. That red spicy sauce? What is it? Fat and sugar. That white creamy sauce on the side? Fat and salt. What are we eating? Fat on fat on fat on fat on sugar on fat and salt.

But aren't the obese people the real problem? Why blame the terribly unhealthy food industry (Did you like this framing of the question)? Yes, people need to get disciplined about the way they eat. No doubt. But when 2/3 of American adults are overweight, it's time to assume that the artery-clogging food manufacturers of American are immorally creating an environment ubiquitously filled with toxic supersized portions. In short, I fully support new Congressional legislation would provide up to $10 billion a year for a prevention and public health investment fund that would include a focus on curbing obesity. See this related post on the effect of growing portion sizes.

Continue ReadingFat and salt and sugar and fat and salt and . . .

Ballpark food lighting up our Pleistocene taste buds.

What is it about ballpark food that makes it so delicious? I think that these new truth-in-marketing signs at the ballpark pretty well sum it up. Photo (etc) by Erich Vieth These stadium food vendors truly excel in offering superstimuli for our not-ready-for-modern-times stomachs and eyes. What should we do about this mismatch between our pleistocene cravings and our modern abilities to pump out this life-shortening quality-of-life-diminishing fare? That's the question raised by Dr. David Kessler, former Commissioner of the FDA:

Fifty years ago, the tobacco industry, confronted with the evidence that smoking causes cancer, decided to deny the science and deceive the American public. Now, we know that highly palatable foods—sugar, fat, salt—are highly reinforcing and can activate the reward center of the brain. For many people, that activation is sustained when they're cued. They have such a hard time controlling their eating because they're constantly being bombarded—their brain is constantly being activated.

For decades the food industry was able to argue, "We're just giving consumers what they want." Now we know that giving them highly salient stimuli is activating their brains. The question becomes what do they do now?

When I say "superstimulus, I mean it. I can't believe how many obese people I recently saw at the stadium. Half of them wore Albert Pujols jerseys, but none of them looked like Albert Pujols. Now, while we're still discussing stadium food, here's an untouched photo clearly demonstrating that the world is almost out of fresh water. After all, there's no other explanation for why anyone would pay twice as much for 20 ounces of drinking water than for a gallon of refined gasoline. image by Erich Vieth I can just imagine the conversation: Child: Daddy, can I have a few sips of water? Father: Billy, how many times have I told you that we can't afford to drink water!

Continue ReadingBallpark food lighting up our Pleistocene taste buds.