Yes, the media makes and breaks politicians. They tell us who the "serious" politicians are before the race has even begun, and it always seems to be about who can raise money. At his blog, Matt Taibbi writes thoughtfully about this issue of the way the media caricatures politicians:

The political media has always taken it upon itself to make decisions about who is and who is not qualified to be taken seriously as candidates for higher office. Without even talking about whether they do this more or less to Republicans or Democrats, I can testify that I witnessed this phenomenon over and over again in the primary battles within the Democratic Party. It has always been true that the press corps has drawn upon internalized professional biases, high-school-style groupthink and the urging of insider wonks to separate candidates into “serious” and “unserious” groups before the shots even start to be fired.

Taibbi's post then morphs into some observations about Sarah Palin, who has constantly complained that she is not being treated fairly by "the liberal press."