Behavioral economist Dan Ariely uses classic visual illusions and his own research to show that we are often not in personal control of our own-decision-making. Outside factors often compel our decisions, even though we always insist that we are always in control or our choices. The organ donation and ibuprophen examples are phenomenal. He also advocates a method for bar-hopping. Fun-filled and educational talk. The serious message is that we need to understand our vulnerabilities as "rational" people and then build our way around these vulnerabilities. This talk thus has implications for those who believe whole-heartedly in free will.