Don’t just stand there regarding climate change. Do something!

That's the message of Audrey Schulman, writing in Orion Magazine. Her article is entitled, "How to be a Climate Hero." Schulman describes psychology experiments where the subject is surrounded by stooges, everyone in the room doing a mundane task.  Eventually, something untoward happens. For instance, smoke starts pouring out of…

Continue ReadingDon’t just stand there regarding climate change. Do something!

How to keep customers coming back for things they don’t need.

How do you keep customers coming back? Keep them constantly dissatisfied. That is the topic of this article in Orion Magazine.  The author is Jeffrey Kaplan.  Here's are a few excerpts from this well written article.   [Note:  you might be blocked from going straight into the article.  If so, go…

Continue ReadingHow to keep customers coming back for things they don’t need.