How to bring journalism back to life

Robert McChesney and John Nichols have written an excellent new book: The Death and Life of American Journalism: the Media Revolution That Will Begin the World Again (2010). This book precisely articulates a litany of bad news with regard to journalism:

  • Newspapers are dying. Only 16% of young Americans read the paper. The death of newspapers has not been caused by the Internet; they been dying for two decades. They are dying because they are not exposing readers to new challenging ideas. Rather, they excel at presenting us with "weather reports, celebrity gossip, syndicated fare and exercise tips."
  • Newspapers are dying because corporate chains gobbled them up and milk them by cutting their new status, virtually eliminating investigative journalism.
  • Modern-day journalism relies far too much on officials in power to set the agenda, thus making news cheap and bland; they explore important issues only when those in power bicker amongst themselves about those issues.
  • Because of the loss of journalists, 50% of our news is now based on press releases issued by PR specialists and uncritically repeated on the pages of America's newspapers. [More . . .]

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If you didn’t watch the local TV news Wednesday evening, you missed all of this

I have long been disheartened by the offerings that pass for “news” on local TV news shows, but I thought it might be interesting to carefully monitor a newscast, and to log the content, minute by minute. I invited my 10-year old daughter to join me watching a videotape of the local news of Wednesday evening’s news on St. Louis NBC affiliate KSDK, Channel 5. I had recorded the 30-minute show ahead of time so we could carefully track the time and content, stopping and starting the tape as necessary to be accurate with our note-taking. We got lucky because there was a mild sleet storm in the forecast, which would give us a chance to see how much the station would play up a bit of weather. It turned out that we weren’t disappointed with the winter storm hyperbole. We were sorely disappointed with what passed as “news,” however. Here is the “news,” minute by minute:

0:00 - Intro: Welcome to the News 0:25 Winter Weather Watch (There might be some sleet and ice tonight). 2:10 Breaking News: the police are investigating a crime-a woman was murdered in Illinois 3:28 More weather - (There might be some sleet and ice tonight). 4:22 Stock videotape of the city salt trucks. The “story” is that these trucks are ready to go if necessary. 4:31 A local organization provides meals for the elderly. The accompanying video features an elderly woman who is for the frozen meals. 6:22 More weather: Take care of your pet when it's cold and icy outside. 7:25 Today, there was a student protest at a radio station run by a University. The police arrested a student who was allegedly unruly. The student blames the police and the police blame the student. No serious injuries. 9:02 Several police officers were laid off in one of the municipalities of in the St. Louis area. 9:22 An ex-police officer who had been arrested for corruption regarding an automobile towing operation goes to prison. 10:19 There was a shooting at a school board meeting in Florida. The story includes security video of the shooter being attacked by a woman who used her purse to smack him. He did not shoot her; he was much bigger than her, and swatted her away. She is interviewed afterward and states she didn't know why she hit the man with her purse. 11:03 A preview of upcoming news. 11:30 Commercials 13:13 A video of a small airplane making an emergency landing (without landing gear) at the Springfield Missouri airport. No injuries. 13:35 A bandit in Las Vegas steals $1.5 million in casino chips. The story includes a video of the disguised robber walking out of the casino. 14:10 A mother sues McDonald's for offering Happy Meals to lure children to the restaurant. McDonald's says is proud of its happy meals. 14:50 A skunk breaks into a warehouse and sprays some toys. Many of these stinky toys can no longer be distributed to children. 15:12 More weather. There might be ice and snow tonight. 15:36 Commercials 18:15 More Weather. There might be ice and snow tonight. 21:30 Promos for the local news. We keep you informed. 22:11 More commercials. 24:30 Merry Christmas message from the station. 24:57 Sports. 28:00 A short story about Twitter. 28:20 More commercials 30:00 End of the “news.”
[Epilogue: Despite all of the attention on the weather, only a few schools closed in St. Louis the following morning and there was only a modest amount of ice on the roads]. Here are a few statistics based upon this news monitoring session: - Total time of commercials: More than 8 minutes. - Total amount of weather: About 7 minutes. - National news: None - Investigative reporting: None. - Speaking truth to power: None. [More . . . ]

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Warning labels for attempted journalism

We desperately need warning labels for writing that purports to be serious journalism, but isn't. Here is a terrific set of useful stickers by Tom Scott. My favorites:

Warning: Journalists hiding their own opinions by using phrases like "some people claim." Warning: Journalists do not understand the subject they are writing about. [caption id="attachment_13796" align="alignright" width="150" caption="Image by Chris2766 at Dreamstime.com (with permission)"][/caption] and Warning: To ensure future interviews with subject, important questions were not asked.
Addendum: Here is my favorite warning label regarding the mass media (from Free Press):

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Iraq journalism applied to Iran

According to Glenn Greenwald, if you want to see what Iraq journalism looked like, read the the hyped up news on Iran. Take, for example a recent Washington Times piece by Toby Warrick, which is:

purely one-sided, unquestioning and entirely anonymous series of dubious, unverified, fear-mongering assertions that can have no purpose other than to create the most sinister picture of the "Iranian threat" possible.

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On the need to pay for content

There has been a lot of talk lately about coming up withe new models of providing information, such that the consumers will "continue" to pay for content. Not so fast, says Paul Graham:

Publishers of all types, from news to music, are unhappy that consumers won't pay for content anymore. At least, that's how they see it. In fact consumers never really were paying for content, and publishers weren't really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn't better content cost more? . . . Economically, the print media are in the business of marking up paper.

But don't people pay for information? Only certain kinds of information:

People will pay for information they think they can make money from. That's why they paid for those stock tip newsletters, and why companies pay now for Bloomberg terminals and Economist Intelligence Unit reports. But will people pay for information otherwise? History offers little encouragement.

[via Daily Dish]

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