Media Education Foundation has released a new video: The Mean World. This documentary studies the work of communications scholar George Gerbner, who carefully studied media violence for four decades. What is the effect of media violence? It doesn't seem to make most of those who watch it engage in violent acts. Rather, viewing repeated acts of violence is "likely to make us more scared of violence being done to us." Gerbner's team repeatedly determined that "commercial media have eclipsed religion, art, oral traditions, and the family as the great story-telling engine of our time." As Gerbner noted, a small handful of commercial conglomerates have global marketing formula that are imposed on the people in Hollywood [who are told] put in more action. Cut out complicated solutions. Apply this formula because it travels well in the global market. These are formulas that need no translation, that are image-driven, that speak action in any language . . . and the leading element of this formula is violence." This tidal wave of highly choreographed violence is unprecedented, and it is being pumped into every home. Most children now see 8,000 murders by the end of elementary school. Gerber holds that this violence is so dangerous because it has become routine.