The Apple iPhone: yet another conflation of needs and wants

It's deemed "news" rather than advertising: It's right up there with Paris Hilton. Hundreds of people who lined up to be among the first to get their hands on Apple Inc.’s coveted iPhone are now the braggarts and guinea pigs for the latest must-have, cutting-edge piece of techno-wizardry.  Gotta have…

Continue ReadingThe Apple iPhone: yet another conflation of needs and wants