Facebook and Twitter as marshmallow dispensers

I’ve previously written about a fascinating marshmallow experiment here and here. To set the stage, keep in mind that marshmallows are the equivalent of crack cocaine for young children. In the experiment, numerous four-year olds were each left alone with a marshmallow and told that they could eat it if they wanted. They were also told that if they could wait until the experimenter returned (which would happen 15 minutes later), they could have two marshmallows. Only about 30% of the children had the discipline to wait for the experimenter to return. When the psychologists followed up on these children fourteen years later, they found some startling things. Those four-year-olds who exerted the willpower to wait for two marshmallows scored an average of more than 200 points higher on the SAT than those who couldn’t wait. Those who could wait also show themselves to be more cooperative, more able to work under pressure and more self-reliant. In sum, they were dramatically more able to achieve their goals than those who couldn’t wait. Which leads me to this thought: Are Internet social sites the cyber-equivalent of marshmallow dispensers? Since reading of the marshmallow experiment, I have repeatedly thought of inability of many people to resist spending hours on social sites such as Facebook and Twitter. I also think of those who burn long hours on MySpace and those who are non-stop texters. Perhaps Internet news junkies belong in the same category. I don’t know the exact numbers, but there are numerous folks who aren’t getting nearly enough important things done in their lives (things THEY consider to be important) who are spending immense numbers of hours chatting and gossiping. I personally know some of these people. If these were retired people without any daily obligations, it would be one thing. Many of them, however, are blowing countless chances to make significant progress on goals that they themselves have set.

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