In addition to blaming balloon boy's dad, Frank Rich blames the media:

Richard Heene is the inevitable product of this reigning culture, where “news,” “reality” television and reality itself are hopelessly scrambled and the warp-speed imperatives of cable-Internet competition allow no time for fact checking. Norman Lear, about the only prominent American to express any empathy for little Falcon’s father, vented on The Huffington Post, calling out CNN, MSNBC, Fox, NBC, ABC and CBS alike for their role in “creating a climate that mistakes entertainment for news.” This climate, he argued, “all but seduces a Richard and Mayumi Heene into believing they are — even if what they dream up to qualify is a hoax — entitled to their 15 minutes.”