The case of Canadian psychologist Jordan Peterson illustrates how cancel culture works. The chilling effect is how and where most of the damage occurs.  Here is an excerpt of an article at The Free Press titled, "Jordan Peterson Goes to ‘War’: The psychologist sells out auditoriums. But he can be stripped of his clinical license because of his tweets. He tells TFP why he won’t back down:

Most of Peterson’s work is technical. (Even the titles of his research are intimidating, like his 2007 paper “Reducing memory distortions in egoistic self-enhancers: Effects of indirect social facilitation.”) Other projects by Peterson are completely anodyne, like his guide and program to improve essay writing.

That’s not what the Ontario Court has taken issue with.

The problem isn’t his clinical practice or his academic research. It’s his worldview. Specifically, his tweets and a few podcast comments, which the College of Psychologists of Ontario, a licensing body for psychologists in the province, considered “unprofessional.”

“The percentage of people who actively oppose what I’m saying is very, very tiny,” Peterson said. “But some of them are extremely committed. And so they can bring disproportionate sway to the decision.” ...

Even if Peterson ultimately loses his license, a man with his following on social media can’t ever be “cancelled.” (And he no longer sees patients anyway.) The more chilling effect of the court’s decision is that it acts as an intimidation toward all other clinical psychologists: self-censor if you share Peterson’s views, or face punishment.

“In all of the areas in which we see pervasive self-censorship, it only takes one example for people to become unwilling to speak their mind. Or even one threat,” Pamela Paresky, a psychologist and author, told The Free Press. “When people say that cancel culture isn’t real because they don’t see people that have legitimately been cancelled, they don’t understand that cancel culture isn't about the cancelling, it’s about the culture. And it’s a culture of fear.”