Today is that time again when about 1.5% of the world will be watching a particular ball game in America, The Superbowl. Although Superbowl madness has been addressed on this forum, I'd like to put forward a couple of observations. The Superbowl is the culmination of the 20th century adaptation of sports to mass media. The packaging, production, and marketing of this one game is a major profit center based on what is essentially a sedentary activity. There are 22 players on the field, and 100,000,000 people watching, most in comfy chairs via television.The game play is nominally an hour long, but the coverage lasts many hours. This includes pre-game and post-game coverage, plus the three hours needed to watch the sixty-minute game. Worse than just sedentary, a predictable large fraction of the audience will be eating badly and drinking immoderately during the event. The advertising in all the media up to and during the event panders to and fosters this market segment. The message is clear: If you are not eating fried things and washing them down with booze, you are a weenie. If you are not buying these things for the family, you are not a good provider. So let's take a look at the activity itself. You have nearly two dozen buff young men in shiny tights periodically thrusting their bodies together to accomplish the explicit task of firmly holding a tapered cylinder with the goal of placing it repeatedly into the opponents end zone. The result of this "scoring" is brief solo dancing and many a manly fanny patted. What do I do on Superbowl Sunday evening? I go to a contradance. I spend the evening with a couple of dozen women in my arms, moving in rhythm and breathing hard. And the jocks in school called me gay.