HVAC sanity in Japan

How often have you gone into a store or business in the summer, where you needed to wear a sweater or coat to stay comfortably warm? Think movie theaters, for example. No doubt, Americans waste a lot of energy over-cooling in the summer and over-warming in the winter. Think of those businesses that keep their doors open in the winter, heat spilling out into the frigid outdoors. When we bought a Christmas tree this year, the lot was using propane heaters to heat the outdoors. As reported by Newsweek, Japan is using common sense in an effort to make itself less dependent on foreign fuel and in an effort to reduce carbon emissions:

In 2005, Environment Minister Yuriko Koike, a pioneering female politician, was seeking ways to slash energy use. And she came up with the Cool Biz campaign. The idea: Government would cut energy bills by keeping thermostats in its buildings at 28 degrees Celsius—82.4 degrees Fahrenheit—during the summer. It quickly produced results and was adopted by the business establishment as well. Since Japan's energy mavens realized that simply unbuttoning a shirt collar can make people feel about 4 degrees cooler, dressing down became part of the Cool Biz mentality. (Here's an ABC News story on the phenomenon.) The only people we met with this week wearing suits, ties, and cufflinks were Americans.

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How to slow global warming: paint all of the roofs white

What can we do to slow global warming? Steven Chu suggests that one way would be to paint our roofs white:

Professor Steven Chu, the US Energy Secretary, said the unusual proposal would mean homes in hot countries would save energy and money on air conditioning by deflecting the sun's rays.

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George Lakoff frames eco-talk

Linguist George Lakoff, who I have often discussed at this website (see here and here), has spent a lot of time discussing the power of framing. In fact, the way we frame serve as tectonic plates of sorts underneath all the chatter. Exposing the frames can clear up misunderstandings. Being careful of how one frames one's arguments can make for a much more effective message. Turning to environmental issues, Lakoff suggests that we need to consciously note that certain types of frames will enhance the message. What are those frames? Here's Lakoff's list, from a long post at Huffpo:

First, the public's very understanding of nature has to change. We are part of nature; nature is not separate from us. Nature nurtures us. The destructive exploitation of nature is evil. What is good is the use of nature that doesn't use up nature.

Second, the economic and ecological meltdowns have the same cause: the unregulated free market and the idea that greed is good and that the natural world is a resource for short-term private enrichment. The result has been deadly, toxic assets and a toxic atmosphere.

Third, the global economy and ecology are both systems. Global causes are systemic, not local. Global risk is systemic, not local. The localization of causation and risk is what has brought about our twin disasters. We have to think in global, system terms and we don't do so naturally. That is why a massive communications effort is needed.

Fourth, the Right's economic arguments need to be countered. Is it too expensive to save the earth? How could it be? If the earth goes, business goes.

Fifth, we are the polar bears. Human existence is threatened, and the existence of most living beings on earth.

Sixth, we own the air jointly and we can't transfer ownership. Polluting corporations are dumping pollution into our air. They need to gradually be made to stop, two-percent less a year for 40 years: that is what a "cap" on carbon dioxide pollution is about. And meanwhile the polluters should pay us dumping fees to offset the cost of fuel increases and pay for the development of better fuels.

Seventh, even the most successful emissions cap would only take us halfway. Business needs to do its part to take us the rest of the way. Large corporations need to face up to reality and join in the effort.

Finally, for those in the business world: Corporate interests are constantly putting forth arguments based on cost-benefit analysis. But the very mathematics of cost-benefit analysis is anti-ecological; the equations themselves are destructive of the earth . . . [I]n a fairly short time, any monetary benefits compared to costs will tend to zero. That says there are no long-term benefits to saving the earth!

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Republicans idea-less on energy issues

Think Progress has summarized current thinking by the GOP on energy issues:

Throughout the discussion on America's energy future, Republicans have been notably absent. In March, House Minority Leader John Boehner (R-OH) announced the creation of the House GOP American Energy Solutions Group, an effort to "work on crafting Republican solutions to lower energy prices for American families and small businesses." The man chosen to head the committee -- which includes notorious climate change deniers Reps. Michele Bachmann (R-MN) and John Shimkus (R-IL) -- is none other than House Republican Conference Chairman Mike Pence (R-IN), who, just last night, refused to even admit that climate change is real. "Well, let me tell you," he told MSNBC's Chris Matthews, "I think the science is very mixed on the subject of global warming." "Then why should your party believe you're going to get serious about it, if you say the science is mixed?" Matthews asked. Pence replied, "Yeah, it's a fair question."
And what about the Chamber of Commerce? It MUST be walking in lockstep with the GOP, right? Wrong:
An analysis by the Natural Resources Defense Council(NRDC) found that just four of the 122 board members at the Chamber share the group's questioning of science and stark opposition to federal regulations to reduce global warming pollution.

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A dude, a camcorder and Earth Day in St. Louis

I wandered around at this year's St. Louis Earth Day celebration with a camcorder to capture some of the many images and sounds. I boiled my raw video down into two short videos, each of them lasting about five minutes. The first one is the "fun" video--you'll see what I mean. I'm assuming that some of the scenes at Forest Park will give you a smile or leave you shaking your head. Free hugs, anyone? Or how about some sound therapy? And do consider the computerized body analysis administered to me by a chiropractic group working really (really) hard to sell me their long-term services. BTW, I took their test assuming that any legit test would pick up on a rather serious condition I'm dealing with--half of my left hand has gone numb and my left arm is at 1/2 strength due to a pinched nerve; it's so bad that I'm almost certain to have neck surgery in a few weeks. But the elaborate computerized scan didn't pick up on that major issue. I did learn that my gall bladder is in great shape, however. Editing down these videos, I was surprised at how much music one can hear at the festival. Musician Leslie Sanazaro, who has often promoted "green" issues, is featured at the end of this first video (a few months ago, I produced a three-part interview with Leslie). Enjoy! Now for the "serious" interview. Among all the people attending the fair were a few contractors who sell products and services that can really make a dent in the amount of energy used by your home. The first half of this short video features a firm (Home Green Home) that does elaborate energy audits for about $400. According to Marc Bluestone, up-front cost would be a bargain based on the amount of energy you can save (more than 20% of your energy bills). The second firm, Missouri Solar Living, installs solar equipment for water heating and electricity. You'll hear some compelling facts and figures, especially about solar hot water. Note: I don't know any more about these two firms than you'll see on this videotape, but I did enjoy meeting these guys at Earth Day and I appreciated hearing energy-saving information from two companies who are actually doing substantial work out in the field.

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