When they stop celebrating “How the Grinch Stole Christmas,” I’ll pause my efforts to reframe this story as having one of the worst endings in the history of story-telling.

Just when the Whos of the Who Village almost learned an extremely important lesson, just when they were having an epiphany that all of that Christmas kitsch and all those baubles actually corrupted the holiday and distracted from the meaning of the celebration, that’s when the Grinch got three times more evil that day.

A proper way to end the story would be for the Grinch to confidently dump all of that glittery tinselly crap into the abyss high above the village. He would then triumphantly ride down into the Who Village to be welcomed as a hero. They would sing odes praising the Grinch for conducting his dramatic intervention. They would deeply embrace the idea that Christmas would proceed in a more pristine and sincere form because the materialistic cravings--those jingtinglers, whohoopers and glumbloopas--had been exorcised from the process. The Whos might even celebrate that the Grinch was channeling the Jesus who drove the money-changers out of the temple. Instead of singing the “Twelve Days or Christmas,” the Whos would compose a new carol called “O Little Town Where Less is More.”

The actual story ending is a sad one, however. Because the Grinch allowed schmaltzy emotion to prevail over principle, he decided that Christmas should NOT become like traditional Thanksgiving (before the concept of Black Friday). He decided that the celebration needed thousands of materialistic distractions after all. The Whos, glitch-addicts that they were, put up no resistance. The story ending consisted of a lesson almost learned. No denouement here—that metaphorical sleigh just couldn’t quite get over the crest of the hill. This kind of almost-story could inspire a remake of “A Christmas Story” where Scrooge almost learned his lesson. In that revised ending, post-nightmare Scrooge would march back to the Cratchit house and spray paint anti-Cratchit graffiti on the walls.

Damn. The story of the Grinch was almost such a great story. See you next year for more of the same.