How to keep customers coming back for things they don’t need.

How do you keep customers coming back? Keep them constantly dissatisfied. That is the topic of this article in Orion Magazine.  The author is Jeffrey Kaplan.  Here's are a few excerpts from this well written article.   [Note:  you might be blocked from going straight into the article.  If so, go…

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How dangerous plastics freely work their way into your house

I was in a bad mood after I wrote a post summarizing a recent Harpers Magazine article demonstrating that the United States government is working hard to keep its citizens from knowing whether numerous commonly used chemicals are dangerous.

After all, our government is supposed to be there to protect us yet it appears that our government is, instead, kissing up to the chemical manufacturers, allowing them to dump highly questionable substances into the products American consumers purchase and use.

And now, I’m in a worse mood. I just finished reading an extraordinary article called “You Are What You Drink Out Of,” by Nadia Pflaum. This article appeared in a local alternative St. Louis newspaper called the Riverfront Times. Pflaum’s story is available online, and thank goodness, because this is extraordinary piece of writing and it serves as an illustration of just how corrupt the system has become. I’ll give just the basic outline here. You’ll want to go read the entire article, however, if you want to be prepared to pull out Exhibit A the next time you get into an argument with one of the many remaining Bush-loving purported free-marketers.

The story centers around Frederick vom Saal, a biology professor at the University of Missouri. He is one of the leading experts on bisphenol A, a chemical that is ubiquitous in the United States-more than six billion pounds are produced every year. The trouble is that bisphenol A contains a substance that acts as a synthetic hormone …

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This Just In: Hannah Montana May Have A Clitoris!

What are we to make of this latest flap over a teen icon revealing herself as a potentially sexual being?

I was only dimly aware of Hannah Montana till the Vanity Fair scandal (if scandal is the word). Now it seems I can’t get away from her, which is, of course, the goal of marketing—to make something inescapable for the general public. There are elements of the incident that require less froth and more examination. The accusations of “whose idea was it in the first place and how was Mylie Cyrus manipulated?” are loud and in many ways naive.

First off, Hannah Montana is a Disney product. I don’t think we’re yet quite comfortable with the idea of a person—even a fictional one—being a “product” like a box of soap or a car, but this is indeed what the character is. Designed, engineered, and road tested, Hannah Montana is a money-making machine for Disney and the various participants in the show and franchise.

Pause for a moment and consider: Disney.

It is difficult to imagine a marketing machine that is better at what it does. Which means the chances of something being done with one of its properties that it (a) doesn’t know about and (b) doesn’t approve are next to zero. Especially when you add to that:

Vanity Fair.

Big magazine, famous magazine, a magazine people in show business lust to get into. In the vernacular, Lot A Bank there.

So we’re talking about two major corporate entities, …

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The Digital Let Down

I have been anticipating the FCC switch from analog to digital for several years. The original plan was to have the final demise of NTSC (“analog”) broadcast in 2006. Now, it will really happen. The change that they averted when they went to color is finally here. Everyone needs a new TV.

Unless you have cable or satellite. Then you can wait until your old box dies. But I use rabbit ears in my multipath hell of a location in the city. On good days, I can get 7 channels of regular interest, plus 4 explicitly Christian channels (24, 26, 49, 51. The 700 Club shares 11). Sometimes I cannot get ABC-30 or CW-11 clear enough to record or avoid watering eyes. Other times Fox-2 and My-46 are too bad to watch, too. So I really only have 3 reliable channels in analog.

Enter digital clarity. Yesterday I got my gummint subsidized converter box and hooked it up. Now I get perfectly clear (in numerical order) Fox-2.1, CBS-4.1, NBC-5.1, local weather 5.2, and PBS 9.1-9.4. That’s it.

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