Last summer, I found myself dancing as an unpaid extra in a reality show. I'd been a dancing extra in a TV movie back in '98, and at least got lunch and minimum wage. This time I not only did it for free, but I had to sign a non-disclosure…
What are we to make of this latest flap over a teen icon revealing herself as a potentially sexual being?
I was only dimly aware of Hannah Montana till the Vanity Fair scandal (if scandal is the word). Now it seems I can’t get away from her, which is, of course, the goal of marketing—to make something inescapable for the general public. There are elements of the incident that require less froth and more examination. The accusations of “whose idea was it in the first place and how was Mylie Cyrus manipulated?” are loud and in many ways naive.
First off, Hannah Montana is a Disney product. I don’t think we’re yet quite comfortable with the idea of a person—even a fictional one—being a “product” like a box of soap or a car, but this is indeed what the character is. Designed, engineered, and road tested, Hannah Montana is a money-making machine for Disney and the various participants in the show and franchise.
Pause for a moment and consider: Disney.
It is difficult to imagine a marketing machine that is better at what it does. Which means the chances of something being done with one of its properties that it (a) doesn’t know about and (b) doesn’t approve are next to zero. Especially when you add to that:
Vanity Fair.
Big magazine, famous magazine, a magazine people in show business lust to get into. In the vernacular, Lot A Bank there.
So we’re talking about two major corporate entities, …
I have been anticipating the FCC switch from analog to digital for several years. The original plan was to have the final demise of NTSC (“analog”) broadcast in 2006. Now, it will really happen. The change that they averted when they went to color is finally here. Everyone needs a new TV.
Unless you have cable or satellite. Then you can wait until your old box dies. But I use rabbit ears in my multipath hell of a location in the city. On good days, I can get 7 channels of regular interest, plus 4 explicitly Christian channels (24, 26, 49, 51. The 700 Club shares 11). Sometimes I cannot get ABC-30 or CW-11 clear enough to record or avoid watering eyes. Other times Fox-2 and My-46 are too bad to watch, too. So I really only have 3 reliable channels in analog.
Enter digital clarity. Yesterday I got my gummint subsidized converter box and hooked it up. Now I get perfectly clear (in numerical order) Fox-2.1, CBS-4.1, NBC-5.1, local weather 5.2, and PBS 9.1-9.4. That’s it.
Raymond Learsy reports on one aspect of post-oil: Renault Nissan, and California-based Project Better Place, are working together with the government of Israel to make the country oil independent by 2020. Denmark has already signed on to implement the sinews of this major electric car initiative. In broad outline, Renault…
After considerable thought, I hereby offer my predictions for the 2008 Major League Baseball season. Unlike other prognosticators, I guarantee my predictions. Therefore, feel free to bet large amounts of money that each of the following will occur, for certain, during the 2008 MBL season:
…Unabashed optimism will surround the ritual of spring training.
Thousands of dignitaries and celebrities will show up at Opening Day baseball games to be seen.
Columnists will crank out thousands of articles on baseball, each of them suggesting that following Major League Baseball is important to the overall scheme of life.
Some young relatively unknown baseball players will impress the fans this year.
Some of the high-priced veterans will not do as well as the fans hoped and the fans will grumble, many of them expressing their displeasure at length on sports radio call-in shows, arguing that those players are washed up, on drugs, too old or slackers.
Millions of fans will go to the baseball stadiums, willingly paying thousands of dollars to attend baseball games and to buy outrageously over-priced beer and nachos (at least $170 for a family of four). Thousands of these fans will be named Daniel, Robert, Michael, James, Mary, Susan, Karen, Linda or Donna.
During each MLB game, the fans will be subjected to an unending stream of advertising in the form of videos, posters and PA announcements.
Each team will play about 162 games, totaling about 2,500 games. [Note: Scientists have calculated that each team should play