If you didn’t watch the local TV news Wednesday evening, you missed all of this
I have long been disheartened by the offerings that pass for “news” on local TV news shows, but I thought it might be interesting to carefully monitor a newscast, and to log the content, minute by minute. I invited my 10-year old daughter to join me watching a videotape of the local news of Wednesday evening’s news on St. Louis NBC affiliate KSDK, Channel 5. I had recorded the 30-minute show ahead of time so we could carefully track the time and content, stopping and starting the tape as necessary to be accurate with our note-taking. We got lucky because there was a mild sleet storm in the forecast, which would give us a chance to see how much the station would play up a bit of weather. It turned out that we weren’t disappointed with the winter storm hyperbole. We were sorely disappointed with what passed as “news,” however. Here is the “news,” minute by minute:
0:00 - Intro: Welcome to the News 0:25 Winter Weather Watch (There might be some sleet and ice tonight). 2:10 Breaking News: the police are investigating a crime-a woman was murdered in Illinois 3:28 More weather - (There might be some sleet and ice tonight). 4:22 Stock videotape of the city salt trucks. The “story” is that these trucks are ready to go if necessary. 4:31 A local organization provides meals for the elderly. The accompanying video features an elderly woman who is for the frozen meals. 6:22 More weather: Take care of your pet when it's cold and icy outside. 7:25 Today, there was a student protest at a radio station run by a University. The police arrested a student who was allegedly unruly. The student blames the police and the police blame the student. No serious injuries. 9:02 Several police officers were laid off in one of the municipalities of in the St. Louis area. 9:22 An ex-police officer who had been arrested for corruption regarding an automobile towing operation goes to prison. 10:19 There was a shooting at a school board meeting in Florida. The story includes security video of the shooter being attacked by a woman who used her purse to smack him. He did not shoot her; he was much bigger than her, and swatted her away. She is interviewed afterward and states she didn't know why she hit the man with her purse. 11:03 A preview of upcoming news. 11:30 Commercials 13:13 A video of a small airplane making an emergency landing (without landing gear) at the Springfield Missouri airport. No injuries. 13:35 A bandit in Las Vegas steals $1.5 million in casino chips. The story includes a video of the disguised robber walking out of the casino. 14:10 A mother sues McDonald's for offering Happy Meals to lure children to the restaurant. McDonald's says is proud of its happy meals. 14:50 A skunk breaks into a warehouse and sprays some toys. Many of these stinky toys can no longer be distributed to children. 15:12 More weather. There might be ice and snow tonight. 15:36 Commercials 18:15 More Weather. There might be ice and snow tonight. 21:30 Promos for the local news. We keep you informed. 22:11 More commercials. 24:30 Merry Christmas message from the station. 24:57 Sports. 28:00 A short story about Twitter. 28:20 More commercials 30:00 End of the “news.”[Epilogue: Despite all of the attention on the weather, only a few schools closed in St. Louis the following morning and there was only a modest amount of ice on the roads]. Here are a few statistics based upon this news monitoring session: - Total time of commercials: More than 8 minutes. - Total amount of weather: About 7 minutes. - National news: None - Investigative reporting: None. - Speaking truth to power: None. [More . . . ]