People at the Houston airport complained that it took too long to get their luggage. According to the NYT,

[A]irport executives undertook a more careful, on-site analysis. They found that it took passengers a minute to walk from their arrival gates to baggage claim and seven more minutes to get their bags. Roughly 88 percent of their time, in other words, was spent standing around waiting for their bags.

So the airport decided on a new approach: instead of reducing wait times, it moved the arrival gates away from the main terminal and routed bags to the outermost carousel. Passengers now had to walk six times longer to get their bags. Complaints dropped to near zero.

Several other good examples in this article. Bottom line is that it’s torture to wait in line if you are not distracted in some way. A watched pot never boils. Various business take various approaches to distracting you.