Jamie Oliver is a chef who wants to talk about people who are killing themselves by eating dangerous food. Obesity is killing us in huge numbers, though the media still would rather scare us about homicides, which are relatively rare. We have become so big that there is a significant market for double-sized coffins.

The system is rife with misinformation. We are a country where food manufacturers make prominent “no fat” labels when the food (including milk) is full of sugar. One of his messages is that we’ve got to stop trusting food manufacturers to properly label their food products. What we do to our children by feeding them crappy food is “child abuse.” Our schools are complicit, along with food manufacturers.

Oliver’s talk is an up front and personal look at the perpetrators and victims of the problem, and they are often the same people. But consider, also, that we now live is a system where accountants choose our food, not nutritionists.

The low-light of the video is at the 11-minute mark. How well do our kids recognize fruits and vegetables? Not well at all. We are failing miserably at educating our children about food.

We can do a lot better, and Jamie offers some promising solutions that all focus on educating our families and children. Oliver offers a positive energy and an urgency that we desperately need.

Here’s Oliver’s wish: