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How can consumers choose without informed consent?

A summary of California’s Proposition 37 [1]:

“Requires labeling on raw or processed food offered for sale to consumers if made from plants or animals with genetic material changed in specified ways. Prohibits labeling or advertising such food as “natural.” Exempts foods that are: certified organic; unintentionally produced with genetically engineered material; made from animals fed or injected with genetically engineered material but not genetically engineered themselves; processed with or containing only small amounts of genetically engineered ingredients; administered for treatment of medical conditions; sold for immediate consumption such as in a restaurant; or alcoholic beverages.”

Essentially, it requires a label on foods that are genetically modified.  That’s it.  A label indicating whether or not the food one is considering buying has been tampered with at the genetic level.  It doesn’t ban or tax such products, it just offers you, the consumer, the chance to know what is in the food you are purchasing.

800px Golden Rice
GM crops look like real food. GM rice on the right with added beta-carotene. Image via Wikipedia (commons).

Here is a list of the companies opposed to this Proposition, and the amount they have spent [2] just this week to defeat it:

These corporations spent millions of dollars this week to ensure that Californians will not know if their foods are GM or not.  I wonder if that amounts to a tacit admission that consumers wouldn’t buy the products if they knew?

Contrast the corporate spending with the receipts of the three groups that have formed to support the measure:

Talk about a David vs. Goliath matchup.  $14,000 in receipts by groups supporting the Proposition, versus millions spent by huge multinational corporations to defeat the labeling requirement.
Just for fun, let’s detour through some of the news I’ve bookmarked on the subject of Genetically Modified Organisms (GMOs):

The companies supporting GMOs say that it expands customer choice [15].  But how can it be a customer choice without the information to make such a choice?

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