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Mismarketing Example

Coffee or Coke? [1]I was starting in on a relaxing coffee break with a friend, when I noticed something amiss with my beverage. My latte was fine. The problem was the mug. It was advertising a popular soft drink. A product not associated with a mug. A product generally served cold.

I wonder what the martketing genius was on when he thought of this odd juxtaposition. Or am I now doing exactly what was intended; shilling a product by dissing its presentation?

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