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Tag: "book"

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On the need to pay for content

There has been a lot of talk lately about coming up withe new models of providing information, such that the consumers will “continue” to pay for content. Not so fast, says Paul Graham:

Publishers of all types, from news to music, are unhappy that consumers won’t pay for content anymore. At least, that’s how they see it. In fact consumers never really were paying for content, and publishers weren’t really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn’t better content cost more? . . . Economically, the print media are in the business of marking up paper.

But don’t people pay for information? Only certain kinds of information:

People will pay for information they think they can make money from. That’s why they paid for those stock tip newsletters, and why companies pay now for Bloomberg terminals and Economist Intelligence Unit reports. But will people pay for information otherwise? History offers little encouragement.

[via Daily Dish]

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Geoffrey Miller’s “Spent”: an evolutionary psychology romp through marketing and consumerism

Geoffrey Miller’s “Spent”: an evolutionary psychology romp through marketing and consumerism

I’ve repeatedly written about Geoffrey Miller based on the many provocative ideas presented in his earlier book, The Mating Mind. (e.g., see my earlier post, “Killer High Heels“). A gifted and entertaining writer, Miller is also an evolutionary psychologist. His forte is hauling his scientific theories out into the real world in order to persuade us that we didn’t really understand some of the things that seemed most familiar to us.

In his new book, Spent, Miller asks why we continuously buy all that stuff that we don’t really need? Miller’s answer is twofold. Yes, human animals have been physically and psychologically honed over the eons this to crave certain types of things over others to further their chances at survival and reproduction. That’s only half the answer, however. We must also consider “marketing,” which is

The most important invention of the past two millennia because it is the only revolution that has ever succeeded in bringing real economic power to the people. . . . it is the power to make our means of production transform the natural world into a playground for human passions.

Is the modern version of marketing a good thing or a bad thing? The answer is yes.

On the upside it promises a golden age in which social institutions and markets are systematically organized on the basis of strong purple research to maximize human happiness. What science did for perception, marketing promises to do for production: it tests intuition and insight against empirical fact area market research uses mostly the same empirical tools as experimental psychology, but with larger research budgets, better-defined questions, more representative samples of people, and more social impact.

Here is a July 2009 interview of Geoffrey Miller by Geraldyne Doogue of the Australian Broadcast Network:

Most of us are quite familiar with the downside of marketing. It encourages us to buy things we don’t really need. But marketing doesn’t merely clutter up our houses and garages; it corrupts our souls:

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Definition of courage

Definition of courage

I was at a friend’s home tonight, and I noticed a quote that he had framed. It is a line from the book, To Kill a Mockingbird, uttered by Atticus Finch. It is a quote that was never more relevant than today.

atticus-finch-quote-lo-res

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Assisted suicide under the microscope

Assisted suicide under the microscope

I’m a lot different than Jerry, a former co-worker. About twelve years ago, Jerry told me that he had a collection of guns and ammunition for when times got bad. He foresaw that all decent society might collapse someday. At that point, large numbers of people would become violent, running around in every neighborhood breaking into each others’ houses and shooting each other in order to steal each others’ stuff. If this ever happened, he assumed that he would be spending considerable time sitting on his front porch defending his family with his guns.

Jerry asked me what I would do if that day happened. I told him that I had already purchased a copy of a book called “Final Exit.” If society got that bad–so bad that I’d need to sit on my front porch shooting my neighbors in order to survive–I’d rather check out. Jerry, a conservative and religious man, had never heard of Final Exit. I explained that it is a book written by the founder of the group formerly known as the Hemlock Society. The book explains a relatively painless method of killing one’s self. The author was largely motivated by the fact that so many people in great and unrelenting physical pain longer wanted to live, yet they had no socially acceptable way of ending their lives.

After I explained this, Jerry was aghast. You’d kill yourself? At that time I had no children. I figured that it was my wife’s choice whether she wanted to sit on the porch and shoot the neighbors. Now that I do have children, the decision of what to do, assuming society-wide pandemonium from which there is no physical escape, would be all the more wrenching. I don’t know what I’d do. It would depend on how bad things actually got. I am utterly repulsed by the thought of shooting my neighbors.

My conversation with Jerry recurred to me as I read “Death Watch: Final Exit’s clandestine ways have put the assisted-suicide network on life support,” by Aimee Levitt, published 4/8/09 by the Riverfront Times, a free alternative newspaper in St. Louis. Levitt dug deeply into the facts, carefully considering the divergent perspectives on the moral/emotional/legal issues generated by the actions of a group that calls itself, “Final Exit,” a group that assist its “clients” to commit suicide.

The right to kill one’s self always seems to be a simple issue in my mind, at least at first glance: My body, my choice.

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How our time-orientation effects the way we live our lives

Psychologist Philip Zimbardo asks the following question:
What if your attitudes toward time could explain why you are chronically late, why you’re likely to fight for rainforest preservation, or why you might be predisposed to addictions?
Zimbardo has written a new book explaining the psychology of time. In his opinion, the secret power of time is not [...]

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In exactly what ways should we keep our children ignorant about sex?

In exactly what ways should we keep our children ignorant about sex?

At DI, we have an extremely conservative fellow visiting the blog these days.  He’s trying to convert all of us to his reactionary world view.  He clings to his Bible as a book of literal truths and he seems to love everything that Sarah Palin ostensibly stands for. I’d like to issue a challenge to [...]

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What wacky liberal is saying these treasonous things?

What wacky liberal is saying these treasonous things?  It’s actually Lee Iacocca, who used to run Chrysler Corporation.  These excerpts are from Iacocca’s book, “Where Have all the Leaders Gone?” :
‘Am I the only guy in this country who’s fed up with what’s happening? Where the hell is our outrage?
We should be screaming bloody murder. [...]

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25th Anniversary of Howard Gardner’s multiple intelligence theory

The Wall Street Journal has published a short article commemorating the book in which psychologist Howard Gardner announced his theory of the ”multiple intelligences”: Frames of Mind (1983).   [I'd recommend starting with Gardner's 2000 sequel: Intelligence Reframed].
This WSJ article is light-hearted, though it makes some serious points along the way.   It reads as though the writer had an [...]

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How to find an elusive transitional fossil - the story of Tiktaalik

How to find an elusive transitional fossil - the story of Tiktaalik

How does one find a transitional fossil?  It’s a lot harder than I ever imagined.
I just started reading a book that looks quite promising: Your Inner Fish: a Journey into the 3.5 Billion Year History of the Human Body (2008), by Neil Shubin.  The author is a professor of anatomy at the University of Chicago.  [...]

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Praise hard work, not intelligence

I just finished listening to a lecture by Carol Dweck at IT Conversations, Dweck, a Stanford psychologist, is the author of Mindset: The New Psychology of Success.
Dweck’s idea is straightforward, though widely applicable.  She starts with the premise that there are two kinds of people, those with “fixed mindsets” and others with “growth mindsets.”  [...]

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We should raise children like we raise dogs

We should raise children like we raise dogs

How should you take care of them?  According to one book I’m reading, you need to give them lots of exercise and they need to eat good food.  You need to buy a good leash and collar.  No, I’m not referring to a childcare book–I’m talking about a book on dog care: The Complete Dog [...]