Australia makes cigarette companies paste graphic warnings on packs of cigarettes.

August 16, 2012 | By | Reply More

In 2009, Congress gave the FDA the authority to regulate tobacco.  The FDA responded with gusto:

The Food and Drug Administration wants large, graphic warning labels to scare smokers, but tobacco companies say that violates their right to free speech.

Diseased lungs, gnarly rotting teeth, even what appears to be the corpse of a smoker are some of the images that accompany the bold new cigarette labels the FDA requires to cover half a pack of cigarettes, front and back. The written warnings include: “Smoking Can Kill You” and “Cigarettes Cause Cancer.”

As you might expect, the cigarette companies fiercely oppose this approach, and the federal courts are grappling with this issue.

In Australia, the High Court just ruled that the cigarette companies must place gruesome labels on their packs of cigarettes. 

The High Court rejected a challenge by tobacco companies who argued the value of their trademarks will be destroyed if they are no longer able to display their distinctive colors, brand designs and logos on packs of cigarettes.


Category: advertising, Education, Health

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

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