Sugar-laden children’s cereal

December 7, 2011 | By | Reply More

Would you give your child a Twinkie for breakfast? Some children’s cereals offer the equivalent of a Twinkie to your child in terms of sugar, according to the Environmental Working Group. The EWG has just issued its report on this topic.

Parents have good reason to worry about the sugar content of children’s breakfast cereals, according to an Environmental Working Group review of 84 popular brands. Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, leads the list of high-sugar cereals, according to EWG’s analysis. A one-cup serving of Honey Smacks packs more sugar than a Hostess Twinkie, and one cup of any of 44 other children’s cereals has more sugar than three Chips Ahoy! cookies. Most children’s cereals fail to meet the federal government’s proposed voluntary guidelines for foods nutritious enough to be marketed to children. Sugar is the top problem, but many also contain too much sodium or fat or not enough whole grain.

The bottom line: Most parents say no to dessert for breakfast, but many children’s cereals have just as much sugar as a dessert – or more.

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Category: Food

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

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