Placebos and magic

March 17, 2010 | By | Reply More

At TED, magician/comedian Eric Mead discusses “The Magic of the Placebo.” Based on the studies considering reports of patients, it turns out that needles injecting inert substances are more powerful than blue-colored pills containing inert substances, which are more powerful than white pills, which are more powerful than tablets. No active ingredient in any of these, yet we see predictable differences in the power of these “medicines.”

Belief is what makes placebos work.   But YOU are not so naive as to be taken in by something with no active ingredient, right? If you’re squeamish about needles, you’ll find this talk extra-interesting.

After viewing this video, I saw the story-telling power of Hollywood in a new light.



Category: Psychology Cognition

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

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