In fact, after a sufficient level of “awareness” is reached, I think it can prove potentially harmful to keep forcing the importance of the issue into people’s heads. It may cause people to become desensitized to the issue in question, and make them care less. Instead, the focus should shift to actually enacting change in a practical, personal way.

It’s really easy to take the guilt off by giving the issue at hand a special Day, talking about the issue all Day, doing nothing, then moving on. But that is not enough. Earth Day seems on track to become another Arbor Day- I haven’t seen Arbor Day recognized by any institution, ever!