“We want our breasts to be as normal and desexualised as men’s, so that we too can pull off our shirts at football matches,” said a spokeswoman for the group.

http://www.news.com.au/story/0,23599,22790028-23109,00.html

A longer article can be found here. And it seems they have been successful.

Of course I was curious what a more informed feminist would think, because my first reaction was, “No way, they’re nuts,” and started polling a feminist group (just including the link for the sake of completeness of information, but you probably won’t be able to enter as the website is in beta phase and there’s a waiting list for new members). The majority of them was in favor of the campaign, but most would not go topless, because although they were aware that it was socially conditioned they made the decision to accept it.

I found that interesting. I would not feel comfortable going topless, even less being completely naked. I wonder if this is social conditioning or if the others do have an exhibitionist streak.

Seeing so many naked people doesn’t really thrill me…