What fuels media coverage of political campaigns

November 5, 2007 | By | Reply More

Marty Kaplan has described how the media covers political campaigns.  The media:

work for a big business, whose oxygen is attention. They live or die on grabbing and holding audiences. To stay in business, they need combat, conflict, heat, meat, flip-flops, gotchas, losers, boozers, hairpin turns, heroes with feet of clay, Rockys, Quixotes, cliffhangers, firewalkers, comebacks, kickbacks, zingers, ‘wingers.

And yet at the same time the media root for and egg on mudwrestling and foodfighting, what they say they want is a cathedral — bipartisanship, consensus, a Serious Debate on The Issues, Bringing America Together.

Boy, is that a sucker punch. The truth is, they think that stuff is really b-o-r-i-n-g. No combat = no attention.


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Category: Media, Politics

About the Author ()

Erich Vieth is an attorney focusing on consumer law litigation and appellate practice. He is also a working musician and a writer, having founded Dangerous Intersection in 2006. Erich lives in the Shaw Neighborhood of St. Louis, Missouri, where he lives half-time with his two extraordinary daughters.

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